BOLLYWOOD BATS FOR CLEAN INDIA
From Vidya Balan to Big B, Bollywood actors are working hard to spread awareness on sanitation
While films are now addressing serious social issues, it is overwhelming to see Bollywood celebrities taking charge offscreen as well. Doing their bit to spread awareness on the importance of sanitation and hygiene, there are many that have come forward and offered support.
Recently actor Anushka Sharma (right) was chosen as the female face of Prime Minister Narendra Modi’s Swachh Bharat Abhiyan, where she would be focusing on women and open defecation. While championing the initiative that highlights the womencentric aspects of open defecation, Anushka is also expected to initiate communication with women, mostly in rural and semi-rural areas.
Last year in September, actor Amitabh Bachchan (inset) featured in a government video on open defecation, urging people to join the movement. Another significant contribution has been from actor Vidya Balan (far right). As the national sanitation brand ambassador, she has been working hard to make India defecation free. Over last five years, Vidya has been part of a nationwide campaign that aims at constructing more toilets.
As for the efforts made through movies, actors Akshay Kumar (above right) and Bhumi Pednekar would be seen in a film titled Toilet: Ek Prem Katha, which will be a satirical comedy based on Prime Minister Narendra Modi’s Swachh Bharat Abhiyan. The film will highlight the importance of the pay-and-use toilet scheme.
AMITABH BACHCHAN FEATURED IN A GOVERNMENT VIDEO ON OPEN DEFECATION, AND URGED PEOPLE TO JOIN THE MOVEMENT