DELHI WARMED UP TO THIS CHALLENGE
Comfort is what comes to mind when we think of Delhi winters. However, winters are not easy on many. We often spot underprivileged children, who suffer in the cold and don’t have warm clothes. With the objective of alleviating the winter related hardship of underprivileged children, Ezee took the responsibility of building awareness for this important social cause and urging people to donate their woollen clothes through its social good campaign called Ezee Hugs. More than 145 schools joined the initiative and appealed to their students to donate their woollens and bring warmth and comfort to the lives of needy children. Collection boxes were also placed in various Hindustan Times Qualified Booking Centres across Delhi/NCR. After hearing about the campaign through print, radio and social media, many corporates and play schools approached Ezee Hugs to contribute to the cause and donate their old woollens. The campaign also saw students from many colleges in Delhi/ NCR building awareness for the cause. Recently, hundreds of students from Delhi University got together to build awareness and express their solidarity for the cause. RJ Sid from Fever 104 FM joined the students personally in DU and asked them to take Ezee Challenge, which is to bear the winter chill for 10 minutes without warm woollens. Ezee Hugs partnered with Ola Cabs who collected woolens from the donors’ homes. Ezee Hugs was integrated in the OLA App with separate category and in –app notifications for the Ola users in Delhi/ NCR. Emails and SMS were also sent to the users to remind them to donate their old woollens for the needy. Delhiites participated in large numbers and brought the tally of collected woollens to a grand 76742. Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Product Limited said, “Care lies at the core of brand Ezee. Alleviating the winter-related hardships of underprivileged children became the social cause for Ezee. What started as a small initiative few years ago, Ezee Hugs campaign has grown manifold thanks to the generous support of the people of Delhi, NCR. This year, our challenge was to make the campaign even bigger in terms of creating awareness for the cause and also mobilizing more number of woolens. It is heart -warming and humbling to share that Ezee has been able to mobilise more than 76000 woollens, thanks to the unparallel support of our partners. These woollens have been redistributed through our NGO partner Aarohan.”
“We were extremely happy to support Godrej’s heartwarming ‘Ezee Hugs’ initiative that aims to provide warmth to thousands of underprivileged people in the city. With Ola’s large fleet of vehicles, we were very well placed to effectively support the donation drive. We strongly believe that it is imperative we utilise our platform for such causes and enable people to contribute conveniently and seamlessly,” says an Ola spokesperson.