HT City

This ride is high on style, performanc­e

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One of the leading manufactur­ers of passenger cars, Honda Cars India Ltd launched the all-new Honda WR-V, recently.

WR-V, the latest addition to the Honda fleet comes with a sporty exterior and spacious interiors with the best in class fuel efficiency. This is equipped with powerful performanc­e and advanced safety features. The car has been developed under the concept — Refresh for Urban India, which is built around the urban active lifestyle. High seating stance and ground clearance; smart compact exterior with spacious interior along with versatilit­y and utility and pleasurabl­e high quality interior and class leading fuel efficiency are the core concepts.

While, the WR-V provides a premium appeal with its striking road presence and bold looks, the exclusive day-time-running LED DRL and position lamps along with front grill and solid wing face accentuate its intense and stunning look.

Speaking at the launch, Yoichiro Ueno, President and CEO, Honda Cars India Ltd said, “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortabl­e and have premium features. With the launch of the Honda WR-V, we would like to provide joy of comfortabl­e driving for daily use in the city for the customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”

He further added, “We are extremely thankful to our customers in India for their faith in the brand.”

The brand positionin­g of the WR-V is WOW R-V which aims at the energetic and individual­istic youngsters who aspire to reach newer skies and love to break the monotony of life. The WR-V comes with S and VX trims in both petrol and diesel, options. It has been launched at a starting price of ` 7.75 lakh and going up to ` 9.99 lakh (ex-showroom, Delhi).

With the launch of the Honda WR-V, we would like to provide the joy of comfortabl­e driving to all YOICHIRO UENO, PRESIDENT AND CEO, HONDA CARS, INDIA LTD.

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