We’ve crossed 400mn viewership because of the content: Meinal

Yashika Mathur

Actor Meinal Vaishnav’s (below) show, Main Kuch Bhi Kar Sakti Hoon, which airs on Doordarshan, is breaking taboos by addressing issues such as menstruation, female foeticide and child marriages. At a time, when commercial shows on TV still depend on regressive ideas to garner TRPs, this show has crossed 400 million viewership across the globe, also becoming one of the most watched shows worldwide.

“Other shows are giving people what they want, and we are giving people what they need [to watch]. People didn’t really know that shows like ours can be made. Who wants to see a woman indulging in petty politics as a housewife or turning into a naagin? It has no logic but just because people don’t have better things to watch, they accept it. Also, there is an emotional commitment to characters, which they have been watching for years now,” says Meinal, explaining why the audience watches saas-bahu sagas.

Meinal pays the protagonist Dr. Sneha Mathur, who quits her city job to work with people in her village. She adds, “I know that now our show has reached the 400 million mark, and it’s an amazing thing. If it’s happening, it shows that people are ready to watch something new.” The actor, who confesses to have given up other show offers to concentrate on this show, gets to know about the social issues through audience, who contact her on

social media.

Other shows are giving people what they want, and we are giving people what they need [to watch] MEINAL VAISHNAV, ACTOR