KEEP CALM AND BREATHE EASY
LET THE AIR OUT
Cooking at home 2-3 times a day produces a lot of smoke and pollutes the air indoors. If there’s no exhaust fan in the kitchen, then leave your windows open for a while. Samarth Trehan, an architect, shares, “One must create spaces to promote healthier lifestyle. Provide proper ventilation in the kitchen to prevent odour and smoke build up. Also, choose better door and windows for increased dust control so that it doesn’t contribute to indoor air pollution.”
GOING GREEN
Keep indoor plants such as ubiquitous money plant, peace lily and the areca palm that not only add beauty to the house, but also help in improving the air quality.
THROWS FOR YOUR COUCH
A stylish element that can enhance the look of the living
Our walls occupy an important part of our homes. They reflect one of the most important parts of a home’s personality as everything from a favourite piece of art work to a photographic piece or pieces of memories are hung on to them. Being the most visible spot of the house also means it has to be always the most spotless part.
How can walls help us fight in the uphill struggle against indoor pollution? While we do so many things around our homes to keep it odour free and away from the grip of pollutants, the walls of our homes need to be the starting point in this exercise.
Royale Atmos, a revolutionary product from Asian Paints, combines the insights of years of research and a pressing need for our room and at the same time keep dirt particles away is a throw. The dust particles tends to settle deep into your sofas and cushions that can lead to dust allergies, but throws will help you combat this.
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WATCH THOSE DECOR DRAPES
Maximum amount of dust from outdoors easily gets settled on the fabrics of window and door curtains, which is why, washing them regularly is recommended. Trehan, adds, “You can also go healthy by taking your shoes off before entering the house, regular cleaning and maintaining surfaces.” cities to fight the battle against pollution that keeps getting larger with each passing year. It is touted to be the first-of-its-kind product in the Indian market to help the Indian consumer in having cleaner air inside their home. Royale Atmos neutralises and reduces the hazardous pollutant – Formaldehyde. Asian Paints Royale Atmos paint not only helps in fighting with the indoor air pollutants but also in removing foul smell and keeping the air clean.
NO MORE FORMALITIES WITH INDOOR POLLUTANTS
The most powerful property of Royale Atmos is that it gets rid of one of the most
USING A STEAMER
Air fresheners only mask the odour in the house, but worsen the indoor air quality. So why not take out the steam machine and use it to add a dose of breeziness indoors? Put organic scented oils to the water and get enchanted by the divine fragrances.
DEEP BREATHING EXERCISES
You can also combat indoor air pollution with yoga. Divya Verma, a yoga trainer, says, “Practicing deep breathing post yoga helps calm one’s mind, heart and increases oxygen content in our body, helping in overall well-being.” persuasive and persistent indoor air pollutants, Formaldehyde. Furniture is the skeleton of your house and adds a touch of personal class and character. However in our efforts to sculpt our dream furnishings, we also bring in sources which emit formaldehyde such as plywood, MDF, adhesives etc. The resins used in the manufacture of adhesives degrade and emit formaldehyde. It is present not only in pressed wood products but also in other combustion appliances in your homes. Excess level of Formaldehyde in the air can cause adverse effects such as watery eyes, burning sensations in the eyes, nose, and throat, coughing, wheezing, nausea and skin irritation.
With its Activated Carbon Technology, Atmos creates the first line of defense against Formaldehyde by snatching its molecules out of the air and neutralising it. When a molecule of the pollutant hits a normal paint, it bounces back, and pollutes the air. However, with Royale Atmos on your walls, this pollutant molecule is destroyed by breaking it down into harmless molecules. This means that the overall formaldehyde level within your home is drastically reduced.
RED CARD TO FOUL SMELLS
No matter how clean and tidy you keep your house, foul smells and mal-odours can degrade the indoor air and embarrass you in front of guests when you host a party. Foul smells tend to stick around in your house longer than unwanted guests. These bad odours linger and act as air irritants. Equipped with Activated Carbon Technology, Royale Atmos gives freedom from the shackles of offensive odors within your home and helps to keep the air smelling fresher. Any unpleasant odour in the home like rotten eggs, ammonia, smoke and garlic that act as air irritants and degrade the air quality within the home, can be absorbed by the molecules of the paint; making the air cleaner.
AWESOME PAINT, AWESOME PARENT
When you have children in the house, the walls are their canvas to express creativity and scribble their vivid imaginations. As such a paint with excellent washability becomes paramount. Armed with Teflon surface protector, Royale Atmos imparts first-rate scrub and stain resistance. Even the toughest of the stains are easy to clean, which ensures that the little Picasso in house can continue with his art and your beautiful colourful walls remain good-looking for years.
VIBRANT COLOURS, YET GREEN AND HEALTHY
No matter which colour you choose to paint your wall with, Royale Atmos assures that it will be green! The Volatile Organic Compounds (VOC) present in most paints can cause a variety of harmful effects on people who are exposed to it, depending on exposure. These effects can be mild, like minor irritation in the eyes, throat, nose or skin, or could cause a major burning sensation. Royale Atmos comes with a “Green Assure Seal” which means that it is not only environment friendly but also VOC (Volatile Organic Compound) safer. Thus, making it safer for not only pregnant women and children but also anybody with a compromised immune system. Royale Atmos is claimed to be the first Asian Paints product to have a fragrance, instead of the normal chemical smell of paints.
The quality of air across Indian cities is deteriorating with time. Amit Syngle, President-Sales, Marketing, Technology and Head-Home Improvement of Asian Paints Ltd. said, “According to a study by the World Health Organisation (WHO), out of the 20 most polluted cities in the world, 13 of them are in
India. People recognise that air pollution has a detrimental effect on their health. In such an alarming situation, we present a solution to our consumers by launching Asian Paints Royale Atmos. This is a first of its kind product which will not only beautify the home but also fight indoor air pollution.”
The problem may be severe and in the fight against the enemies within your home, you might have your back against the wall. So makes sure your “wall” with Royale Atmos has your back in this fight.
People recognize that air pollution has a detrimental effect on their health. In such an alarming situation, we present a solution by launching Asian Paints Royale Atmos. This is a first-of-its-kind product which will not only beautify the home but also fight indoor air pollution
MARKETING TECHNOLOGY & HEAD-HOME IMPROVEMENT, ASIAN PAINTS LTD