Now savour deliciously healthy pears
Health freaks have yet another reason to cheer as the juicy and delightful USA Pears have arrived. Complementing the ongoing #PickAPear campaign in India, these pears are being sampled at many places including the swanky newly-opened store of Godrej Nature’s Basket at Worli. USA Pears are among the world’s finest pears. Grown in Oregon and Washington where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world's finest pears.
Not only they are great in taste, Pears are also a very good source of fibre that encourages healthy digestive system. Studies show that Pears can also reduce cholesterol levels, reduces the risk of coronary heart disease and Type II diabetes.
Speaking on the occasion, Jeff Correa, director of International Marketing for Pear Bureau Northwest remarked, “India is one of our most important market. We will be promoting taste and health attributes of USA Pears to Indian consumers across the country through similar partnerships with media and retail”
Avani Davda, managing director, Godrej Nature’s Basket, said, “Our stores epitomises freshness and abundance which is brought alive through our retail experience and the produce we offer. Our flagship store in Worli, centered around the promise of ‘Daily Food Delights’ is an expression of this. We are happy to partner with USA Pears, which are a natural and quick source of energy for modern day consumers.”
Reiterating the consumer positioning of USA Pears, Sumit Saran, India representative for USA Pears said, “IAwareness about health and nutrition among Indian consumers is growing and these tasty and healthy USA Pears are a perfect addition to the fruit basket.”