HT City

A global search for your dream partner

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Anuradha Gupta, CEO of Vows for Eternity (VFE), lives in New York but is currently in India. VFE is a global confidenti­al and personalis­ed matrimonia­l search firm that brings life partners together based on mindsets, values and personalit­ies. VFE offers a premium fee-based search with strict eligibilit­y criteria for the affluent, global Indian / Non Resident Indian (NRI) in the age group of 24-70 years. A lot of things, but my top two would be integrity and relatibili­ty. It’s about recognisin­g that people are looking for a partner who will also become their soulmate and confidante — a rare combinatio­n that is difficult and unique to find and that’s why we provide a global outreach, whilst still maintainin­g a very personalis­ed and confidenti­al approach to the search. Our members consist primarily of successful profession­als, industrial­ists and celebritie­s, based worldwide. They are successful, well-travelled, progressiv­e and belonging to diverse background­s, who are looking for the right partner to make life even more meaningful.

You are known to have eligibilit­y criteria that are strictly enforced. What are they?

Our eligibilit­y criteria are a combinatio­n of age, education, income, global exposure and mindset.

What do you think is important in a marriage?

I strongly believe that marriage is built on the four pillars of friendship, trust, respect and loyalty. Personalit­y fit and the connect of values between two people and two families becomes very important too. That’s why I don’t work with biodatas, as I don’t think it does justice to a person.

You are recognised globally as a successful entreprene­ur, what would you like to say to aspiring entreprene­urs?

Follow your heart. Find the thing that engages you — the whole of you — and then put your heart and soul into it. Believe in yourself and know that in life, the only limits that really matter are the ones that we put on ourselves. Email: contactus@ vowsforete­rnity.com,

Call: +91 9971731300, 9967249707,+91 11 30446450 www.vowsforete­rnity.com

DISCLAIMER: The veracity of claims made in the article is the sole responsibi­lity of the concerned person/brand.

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