HT City

Watches are timeless and create their own statement: Hrithik

- Sanchita Kalra

Bollywood star Hrithik Roshan, who believes that a watch is great as an accessory as it enriches an appearance, was recently the guest of honour at the launch of Rado’s new collection, and the stylish first ever monobrand store at Delhi’s IGI Airport.

Hrithik, the face of Rado, looked his usual dapper at the launch event. “It has been over six amazing years with Rado, and I have cherished every bit of this relationsh­ip. Rado is a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology,” he said.

Hrithik added that watches are timeless and create their own statement, and that anything that he keeps close to himself, needs to be functional, high on innovation, style and durability. He pointed out that fortunatel­y every Rado watch he owns does that for him.

Commenting on the brand’s latest collection, he said, “Being a time keeper and a watch lover myself, I am delighted to launch the HyperChrom­e Automatic Chronograp­h collection by Rado at its first ever airport store at Delhi’s IGI airport. With the launch of this new collection, Rado has set a benchmark in the watch industry by creating their signature every-occasion timepiece.”

This is the first time Rado has opened a monobrand store at an airport, and the new boutique features sleek and textured materials in muted tones. With specially crafted elements, the boutique offers a warm atmosphere in a modern design that reflects Rado’s characteri­stic design approach.

It’s quite the perfect place for visitors to immerse themselves in the world of Rado, and experience the minimalist design and innovative materials of the brand’s timepieces.

 ??  ?? Rado’s brand ambassador, Hrithik Roshan, along with Simran Chandhoke, brand manager, Rado
Rado’s brand ambassador, Hrithik Roshan, along with Simran Chandhoke, brand manager, Rado

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