A sparkling walk to boost gender equality
Recently in Mumbai, diamond brand, Forevermark from the De Beers Group of Companies, promoted gender equality while displayed its stunning Red Carpet Collection 2018 through a unique fashion show comprising women achievers.
Acknowledging the brand’s three-year partnership with UN, 20 women walked the ramp. Filmmaker Ashwiny Iyer Tiwari, promoter of menstrual hygiene through the NGO Save & Empower the Girl Child, Lucky Morani, lawyer Mrunalini Deshmukh, Bollywood actor Taapsee Pannu, and architect Soudamani Savant also graced the runway.
An investment of US$3 million (over `20 crore) was made to empower women in diamond producing countries. Bruce Cleaver, CEO of De Beers Group and the UN Women ‘HeForShe’ Thematic Champion, addressed the audience.
Models showcased exquisite ornaments from the Red Carpet Collection 2018, comprising chandelier earrings, bracelets, palm jams, cocktail rings and statement necklaces – all expertly crafted with Forevermark diamonds.
Speaking on the occasion, Forevermark India President
Sachin Jain, said, “We are striving for the advancement of women. This collection is the testimony to the creativity, craftsmanship of Indian retail partners which has been noticed by the world. This collection signifies all that Forevermark diamonds stand for – timelessness, beauty, rarity, classic opulence with contemporary aesthetics, grace, love but most importantly – responsibility and a commitment to make this world a better place.”
It’s noteworthy that over 37 pieces of Forevermark jewellery from India were displayed at the 90th Academy Awards designed by Authorized Forevermark Jewellers including Bholasons Jewellers, DiamondTree, Hazoorilal by Sandeep Narang, PCJ Jewellers and Khurana Jewellery House.
Forevermark diamonds undergo a journey of rigorous selection and bears inscription at its heart, which is an assurance that every diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected and is a treasure worth cherishing for the owners.