A wall paint that’s your family shield
Asian Paints’ unique offering Royale Health Shield is the first wall paint with Silver Ion Technology, a technology recommended by the Indian Medical Association.
We’ve become the indoor generation, whether it is our house, our office, the shopping mall or the gym. Gone are the days when we spent time enjoying the outdoors. A study estimates that we spend up to 80% of our life indoors now. From cab services, to food and grocery delivery to entertainment, everything is available at the touch of a button, rendering us more home-bound. Products and services promising to better our indoor living experience flock the markets. In a bid to recreate an outdoor setting inside our homes, we’ve become prisoners to our abodes. However, over the past few years, the emergence of forums discussing the existence of germs and bacteria inside our homes that can have detrimental effects on one’s health has made people conscious about the choices they make with regards to the quality of their lives, including the choices made around their homes.
This increased level of consciousness has also seen a proliferation in the usage of hand sanitisers, floor cleaners targeting specific strains of viruses and bacteria, and even instruments that claim to clean the air. But one area that remains ignored are the walls of the house. Walls are surfaces that can act as a medium for germs and bacteria to thrive. Thus, the need to insure our walls with a product that acts as a disinfectant against these germs and bacteria is the need of the hour.
Germs and bacteria that settle on walls can become the prime reason for infections to spread and multiply inside our homes. Cough, pneumonia, influenza and skin infections are some of the health complications that can be caused by these germs. Irrespective of the frequency of our wall cleaning, these germs find a way back to the walls, thus creating a recurring problem.
Keeping this in mind, Asian Paints has come up with a revolutionary product, Royale Health Shield, a wall paint that not only provides great aesthetics to your house but also helps in keeping germs and toxins away from your walls. Royale Health Shield contains Silver Ion Technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.
With this foray, Asian Paints aims to raise the bar, offering consumers the promise of more hygienic homes. Royale Health Shield’s Silver Ion Technology kills 99% germs within two hours of it coming in contact with the walls.
With people spending over 80% of their time indoors and being surrounded by walls, which account for a large area within the indoor space, the germ-killing promise is, indeed, a significant step towards improving people’s lives. The product has been tested to kill a wide spectrum of pathogens that cause common diseases such as influenza, common cold, pneumonia, and skin infections.
The paint has been tested in various laboratories across the world such as TUV, Singapore, and Calpoly, USA, amongst others, pioneering names in their respective fields. The IMA, which has more than 2.5 lakh doctors as its members, is yet another pioneer in safeguarding and ensuring the health and hygiene standards of consumers. It is after numerous tests that the Silver Ion Technology was recommended by the Indian Medical Association (IMA) and Royale Health shield is the first paint to possess this technology. Other bodies, such as the Shanghai Institute of Air Quality, have also accorded Royale Health Shield with a Class 1 certification.
Royale Health Shield also ensures superior air quality in the house; there is minimal release of toxins from the product, which makes painting a safe and hassle-free process. It also helps in getting rid of indoor air pollutants such as formaldehyde, a harmful toxin that household items like curtains, carpets, rugs, wooden doors, furniture, and other common objects emit all day long.
With features such as Teflon surface protector, sheen finish, enhanced washability, durability, stain resistance and Green Assure mark, Royale Health Shield packs in the best that the house of Royale has to offer.
Protection and perfection guaranteed.