WHEN The Pulse of The nation Gets Fashionable
What is life without a bit of tangy and sweet flavours, right? So, why not indulge in some great taste while checking out all the latest and beautiful runway action at this year’s FDCI India Couture Week presented by Hindustan Times and Sunil Sethi Design Alliance.
Pass Pass Pulse, a product from DS Group, is all set to tantalise the taste buds of couturiers as well as the onlookers at the fashion extravaganza, which is bringing together the best of fashion, glamour and taste.
Pass Pass Pulse’s rawmango flavoured candy has a tangy powder filling at the centre that maxes out with an exciting surprise. Since its launch, the Pass Pass Pulse has become an instant market leader as well as a hit across all age groups.
The main reason behind becoming a favourite among children as well as adults is the fact that the confectionery industry, especially, the hardboiled candy segment, has not seen any major innovation in the past few years.
Commenting on the success, Shashank Surana, vice president, New Product Development, DS Group, says, “Pulse has captured a place in the heart of its consumers, and we are delighted with the overwhelming response.”
He further adds, “Since its launch, Pulse candy has shown remarkable success. The unique and innovative combination of flavours has made the brand stand out from the clutter, and it has become a nationwide favourite. In the candy segment, Pulse has raced to the top position in just two years, competing with other established brands in the market. We have made a mark in the Hard Boiled Candy segment (HBC) by acquiring the No, 1 position in such a short span of time and we are confident of a continuing the good performance.”
Besides crowd’s favourite, Pulse Kachcha Aam, other exciting flavours from the brand include Pulse Guava, Pulse Orange and Pulse Pineapple with a tangy core, and the newest addition Pulse Litchi. The company has also
Pass Pass Pulse candies come in five different flavours
decided to extend the brand experience of Pulse, in the beverage category by launching Pulse Mango with Tangy Twist, Pulse Mango, and Masala Maar ke.
Pulse Mango is a mango drink with a tangy twist to it. The idea behind introducing it is to ride on the popularity of this yummy combination that already reaches out to the consumers in the form of hard boiled candy in the form of beverage.
Pulse has captured a place in the heart of its consumers... The unique combination of flavours has made the brand a nationwide favourite. SHASHANK SURANA,
VICE PRESIDENT, NEW PRODUCT DEVELOPMENT, DS GROUP