Aishwarya’s guilty pleasure? A taste of premium chocolate
With blockbuster films, phenomenal achievements and exceptional global appeal, actor Aishwarya Rai Bachchan has time and again won the hearts of many with her impeccable performances. She has also been roped in by the new ‘grown-up chocolate’ Cadbury Dark Milk as the brand ambassador.
Cadbury Dark Milk, announced by Mondelez India, brings a new taste to the world of chocolate with a superior product experience. The sweet spot between milk and dark chocolate, Cadbury Dark Milk offers a smoothly intense, deep deliciousness with a rich taste.
Talking about the new product, Anil Viswanathan, director, marketing (chocolates), Mondelez India, said, “Mondelez India sees a major opportunity in developing a new taste experience in the chocolate category and Cadbury Dark Milk gives us the first mover advantage of becoming the category innovator. Our brands play a special role in people’s lives. Increasingly, consumers want products that reflect their lifestyle and we have always been at the forefront in creating distinctive products and platforms to address this need. Cadbury Dark Milk is a unique product that offers a heightened delight of a grownup chocolate. In this binary world of milk and dark chocolate, Cadbury Dark Milk refuses these boundaries that takes the best of both worlds and creates a distinct blend for an evolved, unconventional taste. And there couldn’t have been a better brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk, as she truly embodies the exceptional appeal of this new product with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”
Speaking on the association, Aishwarya said, “It is a privilege to be a part of Mondelez India’s new category innovation with Cadbury Dark Milk. Cadbury has always given us a reason to enjoy chocolates the way we like them. Dark Milk is a new, premium taste that will surely appeal to chocolate lovers. I like its special packaging and most of all I love the taste — it’s richer, darker, creamier.
It has been great fun working on this campaign and I am very excited to share this experience with you and see it come to life!”
The launch of Cadbury Dark Milk will be supported by several campaigns, designed to demonstrate the richer, darker, creamier chocolate experience, which will include a new television commerical as well.