Katrina Kaif launches her own makeup brand
She has been ruling the box office for over a decade and now, actor Katrina Kaif has launched India’s first superstar beauty label: her own makeup brand called Kay Beauty. Katrina owns the label along with Nykaa, India’s biggest beauty retailer.
“For as long as I can remember, makeup has been an innate part of my journey— from the runway to the big screen, and now I have rendered my love for it to Kay Beauty, my beauty label. After spending years donning different looks, I wanted to create a brand that truly stands for what I believe in. And in Falguni Nayar and Nykaa, I found a partner who shared the same wavelength,” says Katrina. Kay Beauty products will be available exclusively at Nykaa.com, Nykaa app and Nykaa stores.
Falguni Nayar, founder and CEO, Nykaa, said, “The launch of Kay Beauty is a proud moment for Nykaa as India’s first celebrity beauty brand. I have always been an admirer of Katrina’s independent spirit and was inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked with relentless passion and dedication to bring this vision to life. We are constantly looking at innovative beauty solutions and Kay Beauty will add a new facet to the Nykaa conversation.”
Reena Chhabra, CEO, Nykaa Brands said, “Bringing the collection to life has been an amazing journey to witness Katrina’s passion, care and commitment to each product. These unique formulas meet her exacting demands for products that are high performing, professional and ultraglamorous, while caring for the skin. The beauty trends she identified can easily be decoded with these easy-touse, buildable formulations. Her heart and soul is in every product and we look forward to growing the collection with her to a fullfledged luxury beauty brand for the Indian audience.”
The versatile star is excited to take her labour of love to her fans. She says, “I hope you can see the love that I’ve put into each of these products; be it while picking the formulations, or choosing the shades and textures, as we moved along. I am so thrilled to unveil my first range of products and cannot wait to see what you all think of it. This is an exciting new chapter of my life that I’m now sharing with you, and this is just the beginning.”
Katrina has also collaborated with interesting names for the first ad campaign of Kay Beauty. The actor is grateful to filmmaker Zoya Akhtar, for writing the campaign, acclaimed rapper Raja Kumari for rapping it, and south superstar Nayanthara and ace badminton player Saina Nehwal for graciously agreeing to feature in the campaign.