‘It is better to come up with one well-thought-out song’
Bhuvan Bam likes to focus on one thing at a time, but the year 2020 is packed for the singer-comedian
It wouldn’t be really wrong to expect a YouTube sensation with 15.5 million subscribers, a global fan following and multiple endorsement deals to have their head in the clouds. But 24-year-old Bhuvan Bam has his feet firmly on the ground. Everything he touches turns to gold, and yet, he likes to keep it simple. His latest single, Ajnabee, that released last week, is already topping charts. After Bas Mein, which was a fun number, this song brings him and his fans home with romance and hints of nostalgia.
“The thought behind the song was to celebrate not being together. What usually happens is that people become toxic after a breakup. They start abusing their exes. But this song is about two people who are neighbours and never got married. They are a young couple who grows old together, but not together. The girl gets married under pressure from her family, but they are still good friends,” explains Bam.
Although the covers he has sung of popular tracks have a massive fan base, his original music has made a place for itself. This is his sixth single, but he has no plans to release an album.
“There is always that one song that overshadows the entire album. It’s better to come up with one song with a well-thought-out music video and then market it,” says Bam, who burst onto the scene with BB Ki Vines, a YouTube channel where he releases funny videos.
The artist’s music is a refreshing departure from his comic side known well to the world. It conveys the image of someone who is a romantic at heart. So who is the real Bhuvan Bam? “This is the side of me that most people know. I keep talking to my followers about relationships. people have been a part of my journey; they have seen me mature. They know that whatever I do on BB Ki Vines is for the camera. But beyond these characters, I’m a very sweet guy,” Bam explains.
Creating a song bank, putting out original music, producing more vines and doing concerts — the Sang Hoon Tere singer has his hands full, and 2020 looks like a busy year for him. “I have plenty of queries (for performances) from colleges and universities. There are exciting things in the pipeline for the videos. I am also writing my own web series. By the first quarter of the new year, we will start rolling things out,” he reveals.