Weaving magic into matrimony
Being an empowered American Indian, Anuradha Gupta, founder and CEO, Vows for Eternity, is strongly rooted to her traditions and values. Her diverse background, along with an MBA degree and a degree in psychology, uniquely equips her to understand different personalities — a skill that is critical in finding the right partner. Excerpts:
What does Vows for Eternity stand for?
We are a global, bespoke, confidential matrimonial service headquartered in New York City, with an established presence in
Mumbai, Delhi and London. We matchmake based on similar mindsets, values and personalities. Given our strong focus on quality over quantity, there is a strict eligibility criterion. Getting to know the members personally to better understand what they value most forms the foundation on which we work.
What is the typical member base?
Our members are well-educated, progressive, well-travelled global Indians and non-resident Indians in the age group of 22-65, with majority of them based in the US and India, and some in Europe and Asia.
What are the diverse membership options?
Privilege Suite, our signature service, is for industrialists, celebrities and extremely successful professionals. Our Premium membership is designed for driven and accomplished individuals.
We don’t work with biodatas; we believe that people are so much more than what can be put on paper.
ANURADHA GUPTA CEO, VOWS FOR ETERNITY