NEW DECADE, NEW VISION: MARUTI SUZUKI’S MISSION GREEN MILLION
Maruti Suzuki is determined to make its mark in the clean mobility space in India
Maruti Suzuki adopted a multi-technology approach for its customers looking for their next car, and auto enthusiasts got a sneak peek into future technologies at the 2020 Auto Expo — The Motor Show. With rapidly evolving demands and aspirations, coupled with the Centre’s push for safer and cleaner cars, automobile makers were seen revving up to adapt to the changes. The objective is to bring technology and solutions to entice customers.
Customers’ preference has always been the top priority for Maruti Suzuki. Efforts are inclined towards providing sustainable and realistic solutions. Mission Green Million is a step towards creating a green automobile space.
Maruti Suzuki’s theme at the Auto Expo 2020 — Mission Green Million — communicates the approach. Under Mission Green Million (MGM), we aim to manufacture and sell the next million green vehicles at a much faster pace, over the next couple of years. We believe we have to work on realistic solutions for mass acceptance. Mass acceptance will give OEMs desired volumes to give localisation benefits to customers. That will make a foundation for introduction of affordable and sustainable EV technology for Indian consumers.
Maruti Suzuki will offer customers an array of choices of multiple powertrains such as CNG, hybrids and electric. We are committed to provide our customers vehicles which are affordable and highly fuel efficient. This can be achieved by focusing on multiple technologies. At the Auto Expo 2020, we showcased all future technology solutions for achieving the company’s Mission Green Million: S-CNG, Strong Hybrid and Concept FUTURO-e — a design study for next generation mobility solutions.
THE ELECTRIFICATION OF POWERTRAINS
Electrification of powertrains is the future of sustainable green and clean mobility. The national objective of meeting energy security, reducing oil import bill and carbon emissions is possible with multiple powertrains. Also, the growth of affordable EVs is only possible in India with the development of an entire EV ecosystem, including required policy reforms. Currently, acceptance of EVs by customers faces multifold challenges including high acquisition cost, lack of public charging infrastructure and range anxiety.
The development of EV ecosystem and a smooth transition from the ICE can only happen with the wide availability of charging Infrastructure, service stations equipped with the knowhow of EVs, a strong business model, competitive manufacturing and localisation. To achieve these, product development and testing in varied terrains and climatic conditions is being done.