Ayushmann’s new association to brighten daily life
Actor Ayushmann Khurrana has been roped in as the brand ambassador of Tide for India. Tide is one of the leading fabric care brands in the country from Procter & Gamble. The partnership has been launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for washing machines.
Khurrana, who has won millions of hearts with his choice of extremely relatable movies, was, hence, the perfect choice for this partnership. He will be seen in a series of advertisements across television, digital and other mediums.
The brand has stood for surprising whiteness while adding a bit of humour to laundry chores with witty advertising, becoming a brand that’s quintessentially Indian! Even for the association with Khurrana, the actor is seen in the new Tide advertisement by portraying different members of a family in a fun, unique manner.
Excited about this new partnership, Khurrana said, “Tide is an iconic power brand whose values resonated with me. We both believe in spreading smiles and brightening up everyday life. I have loved watching the witty Tide ads all these years. For my first advertisement with the brand, we came together and tried to push the envelope, attempting something unique and engaging. You can see me play the roles of multiple family members in a warm, fun narrative. And this is just the start!”
The actor further added,
“It is my pleasure to j hands with a fun brand like Tide, and we endeavour to keep winning smiles and hearts with all that we do together.”
Launched in India in 2000, the brand claims to have set a high standard for laundry care. What started with a detergent for washing clothes by hand, has now evolved for machine usage as well with the launch of Tide Ultra, now further improved with stain magnets.