Gulshan feels web releases deserve better promotion
Many Bollywood films have already opted for a direct-to-OTT release. And with actor
Gulshan Grover’s Sadak 2 also premiering on a web platform, the veteran actor endorses the idea of a digital release, while also outlining the factors that he feels go missing in such a scenario.
“I know and understand that theatres will take some time to open up and we also can’t travel and promote our films, so web is the way. I also enjoy watching content on the web, so I’m okay. But, I feel films need to be promoted well, more so in times like these, which isn’t happening with the OTT format,” he explains.
Citing example of Amitabh Bachchan and Ayushmann Khurranastarrer Gulabo Sitabo, Grover says he was expecting much more noise around its web premiere, but nothing of that sort happened.
“Even for the upcoming films on web, not much is happening. They’re missing out on the required sizzle or ceremonial release that certain big films demand.
I’m sure something can be worked around to reach out to more people... That’s the complaint I have with OTT releases,” he points.
Playing an antagonist in all his upcoming movies, including Sooryavanshi, Mumbai Saga and Indian 2, Grover, 64, believes that it’ll be a surprise for the fans who’re missing “real baddies” on screen. “People have often told me that they’re missing those larger-than-life villains on screen. I’m excited that they’ll get to see me playing these mega villains,” he shares.
Though his age makes him vulnerable to the virus, Grover is raring to resume work with necessary safety measures. “With all precautions in place, I think I’d be safe. Also, filmmakers and producers are trying their best to work things out,” says the actor.