INDIA’S FIRST EVER DIGITAL COUTURE WEEK STARTS TODAY
India's first ever digital couture week starts today
Despite the pandemic, India Couture Week keeps its date with fashion devotees. Organised by the Fashion Design Council of India (FDCI), in association with Hindustan Times, the couture extravaganza commences today at 8pm, with designer Gaurav Gupta’s show, Love. Gupta’s thought-provoking showcase aims to break stereotypes and dated notions, while attempting to redefine the idea of love and acceptance for all genders, body types, sexualities and ethnicities. This will be followed by designer Suneet Varma’s glamorous showcase at 9.30pm, where we will see an amalgamation of traditional motifs with abstract artworks, enhanced by the Indian crafts.
Picture a litany of models walking down the runway against the backdrop of redbricked bowing arches, or a moonlit floral fantasy garden. Throughout the week, a panoply of slickly shot digital films will celebrate the ultimate Indian craftsmanship and also convey designers’ core message of the season in a visually arresting format. Designers Amit Aggarwal, Anju Modi, Falguni Shane
Peacock, Gaurav Gupta, JJ Valaya, Manish Malhotra, Rahul Mishra, Shantanu & Nikhil, Suneet Varma, Kunal Rawal, Reynu Taandon and Dolly J will showcase their design aesthetics. The India Couture Week with jewellery partner Archana Aggarwal
Timeless Jewellery, will see digital fashion breaking new grounds with shows, movies and new formats of storytelling, streamed on FDCI’s website and social media pages.