With seven electric vehicles in offing, Kia eyes a gradual revamp

The first of Kia’s next-generation EVs will be revealed soon this year

Kia has big plans of making big moves in the world of automobiles. And to kick-start it all, the automobile giant went for a change in its corporate name, logo and slogan – all of which seek to underline its Plan S long-term strategy. The strategy involves launching as many as seven fully electric vehicles in international markets by 2027.

Looking to expand its presence in the new and emerging business areas, Kia Motors Corporation will now be known only as Kia. The company had already showcased its new logo and slogan, both of which underline its focus on movement or mobility. An overall step in this direction is to offer innovative in-car spaces, new products and convenient services that are tailormade for each market where it competes in.

Recognising the fact that customers are increasingly looking at flexible, environmentally conscious, and integrated forms of transportation, Kia is looking to meet with these expectations through its new products and services.

These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

The first of Kia’s next-generation BEVs (battery electric vehicle) will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. This dedicated BEV will boast a crossover inspired design, while offering an impressive electric driving range of over 500 kilometers in a single charge and a high-speed charging time of less than 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6 perecent share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026. The car maker also says that it will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

THE COMPANY, WHICH WILL NOW BE KNOWN ONLY AS KIA, HAS ALREADY SHOWCASED ITS NEW LOGO AND SLOGAN, BOTH OF WHICH UNDERLINE ITS FOCUS ON MOBILITY