Buzzing with the #BussitChallenge
The year 2020 has been all about challenges, and it has spilled over into 2021 as well. Started to curb the gloom of the lockdown, these challenges are now becoming a rage which everyone on social media is willing to try. The newest one is #bussitchellenge. The Buss It Challenge features primarily women undergoing makeovers in a matter of seconds. In the first part, the challenge undertaker appears on camera in sweats or laid-back attires. As the song Buss It plays, they drop it low, revealing their glam look. Many feel whatever gives one confidence should be done.
“In this fickle social media world, things escalate quite quickly, a lot of people do things for the mere FOMO quotient. The Hook step of the Buss it challenge is the key feature of this viral video,” says stylist Pranay Jaitly.
Experts believe people seek validation and social media or otherwise are tools to distract oneself from the turmoil. “When a teenager goes through a break up he/she feels rejected and invalidated, possibly unworthy of love, this leads them to seeking external validation through shopping, posting pics on Instagram or whatever else it may be. A mature adult too will curb the inner battles of pain and more via posting a sexy /beautiful photo for that quick emotional fix .. this is becoming a trend for one who goes through issues of validation and visibility,” says Kartik Naidu, transpersonal therapist.
However, some see it as a way to bring smiles. “These challenges are just for fun and shouldn’t be taken too seriously. If you are on social media, you can enjoy the process of making these videos and posting them,” says stylist Shounak Amonkar.
This is a trend for one who goes through issues of validation. KARTIK NAIDU, Therapist
These challenges are just for fun and shouldn’t be taken too seriously. SHOUNAK AMONKAR, Stylist