Delhi, Mumbai Fashion Weeks join forces for the first time
Any fashion world observer would know that Delhi and Mumbai have had their respective fashion weeks for many years now. The Delhi-Mumbai rivalry is legendary with each of them claiming to be the real fashion capital. Over the years, both fashion weeks have left no stone unturned to out-frock each other with their unique announcements and buzzy social media campaigns. However, in a first, the Fashion Design Council of India (FDCI)-led India Fashion Week and Lakmé Fashion Week will come together as the first joint Phygital Fashion Week. The event is slated to be held from March 16-21 and will be aired in parallel on both platforms. The event will also have a special ‘unity logo’ created to mark this occasion. Talking about this landmark moment, Sunil Sethi, Chairman FDCI, shares, “The consent of my board members, which was imperative and a positive feedback from some of the senior designers of the country made me stronger in my resolve to make it happen with the LFW management. If the pandemic has taught us anything, it is the need to innovate, align forces and adapt. Our partnership is a step in this direction.”
“This partnership is a big step for the fashion industry and we hope to create new opportunities for growth by leveraging our collective strengths,” says Ashwath Swaminathan, Head of Innovations at Lakmé.
After the trying year for fashion retail, it’s time to broaden one’s horizons. “The new normal brings with it new perspectives and partnerships. We hope this ushers in a new era of co-operation that drives the industry forward,” says Jaspreet Chandok Head – Lifestyle Businesses at RISE Worldwide. Here’s hoping that this epoch-defining partnership takes Indian fashion to new heights of success.