The Evolution of Milk and Mobile Applications

How eliminating middlemen from the milk supply chain can make you healthier and it is in your hands

With time, everything changes. Milk is no different. Over the years, milk production process and milk delivery system have seen a sea change from what it used to be traditionally. The purity of milk, however, continues to be of paramount importance as it is directly proportional to health of the consumers, and to a great extent the real taste.

Humongous number of people needing milk every day, especially in metropolitan cities, has necessitated efficient production, mass procurement and enhanced supply chain. With the burgeoning numbers, maintaining freshness and more importantly quality of milk has become a huge challenge for regular milk brands. Supplying milk that is more than a week old, mixing additives to enhance shelf life, mixing chemicals to enhance taste and water to increase volume are some of the measures that are resorted to by many mass suppliers of milk. Moreover, middlemen at every step of the supply chain are an unavoidable factor. The big question that is being asked now is, “What do I do if I want pure and fresh milk every morning?”

What is Doodhvale?

Doodhvale is a mobile-app generation milk brand that gives the control to the consumers. Doodhvale milk is known for its purity and freshness. Consumers can place Doodhvale milk and other allied products through its website or mobile application. Doodhvale promises natural, fresh and unadulterated milk directly to the doorstep of the consumer from dairy farms which are self-owned and associated ones.

Doodhvale was started by Sanjay Kumar, an IT professional with global exposure who have had the expertise of working with the largest IT giants of the world. His single objective of starting his milk brand is to provide - fresh, pure and unadulterated milk, like the one he grew up consuming.

How is Doodhvale milk different?

The milk from Doodhvale is different on many aspects from the regular mass-based milk brands. For one, Doodhvale delivers farm-fresh milk within few hours of milking. This is possible because Doodhvale gets its milk from healthy cattle in self-owned and associated farms. It entirely removes the role of middlemen as they deliver milk directly to consumers through its distribution network.

Doodhvale puts its milk through several quality tests of over 70 parameters, including cattle feed test, daily milk test at the farm and third party test by NABL and FASSAI approved independent labs. The milk contains no antibiotics as they don't use milk from sick cattle.

One refreshingly different aspect of Doodhvale milk is the fact that they do not add any powder, cream or water to change the natural taste and texture of milk so that consumers can enjoy only the pure and fresh unadulterated milk.

The cattle are given no hormone injection to increase productivity or any antibiotic to alter the quality of milk. They go though regular health check up and enjoys healthy feed designed by professional nutritionists.

It is no surprise that the popularity of Doodhvale milk is growing every day, especially in the Delhi NCR region. More than 20,000 rely on Doodhvale morning after morning for the freshest and the purest milk. And Doodhvale delivers without fail every morning at their doorstep. To enjoy the pleasant difference, download the Doodhvale mobile app or you can also make a phone call to +91 8010342342 or email at care@doodhvale.in to know further