HT City

Bosch Car Service: Leading your workshop to success

- HTC

Modern workshop businesses are facing major challenges – all of which can be turned into powerful new opportunit­ies. A workshop business can benefit from adoption of digitisati­on, new electronic­s, evolution of new techniques, new business models such as fleet management and online business, as long as you have the right support.

Bosch Car Service, a global network, is the undisputed leader in the multi-brand chain of workshops, with 301 outlets across India. This year, it is celebratin­g 100 years globally. From the first Bosch Car Service, in Hamburg in 1921, today it has a global network of over 15,000 workshops in 150 countries. Bosch Car Service is a proven concept which provides great opportunit­ies for workshops to boost their business.

They provide technician training, a futuristic digitallye­nabled workshop management infrastruc­ture, marketing support, and a global brand identity.

UNINTERRUP­TED SUPPLY OF AUTO PARTS

Bosch has a comprehens­ive range of passenger car auto parts, catering to multiple makes and models. These auto parts are consistent in quality. The seamless distributi­on channel ensures an unhindered supply of parts to your workshop, hence lower inventory holding costs.

HOLISTIC TRAINING

Bosch Car Service offers extensive training covering topics such as Electrical­s and Electronic systems, Gasoline systems, Diagnostic­s and Test equipment.

TECHNICAL EXPERTISE

Bosch Car Service network partners are provided with access to a wide range of support and expertise.

BUSINESS SUPPORT

Bosch Car Service offers you comprehens­ive support in all key areas, including individual consulting on business processes, customer loyalty support, tie-ups with various other brands which helps to save costs and boost workshop’s profit margins.

MARKETING SUPPORT

To ensure maximum exposure for their network partner, the Bosch Car Service concept provides a wealth of marketing support material which can be used within the workshop environmen­t and to promote the business.

REQUIREMEN­TS TO BE A BOSCH CAR SERVICE Representi­ng the Bosch Car Service brand is a major responsibi­lity, and the brand has a set of criteria:

Repairs and equipment

The workshop, with at least two service bays and two fulltime technician­s must be able to cater to cars of different makes and models. Workshop premises

The workshop is expected to have a profession­al appearance with designated working and customer areas. Branding and Identity Commitment to the Bosch Car Service brand through its quality and service standard aligns with the brand’s image. The uniform appearance of the Bosch Car Service brand assures the customer of the world-class and standardis­ed service that the brand is known for.

To be a Bosch Car Service partner, e-mail: AmitKumar.Gupta @in.bosch.com

 ??  ?? The BCS concept has provided great opportunit­ies for workshops to boost their performanc­e, sales and marketing
The BCS concept has provided great opportunit­ies for workshops to boost their performanc­e, sales and marketing

Newspapers in English

Newspapers from India