Sunidhi: New singers day is a coming in every development healthy

Alot has changed in the mainstream music scene in the past decade. Back in the day, there were only a handful of singers who represented Bollywood music. Today, every new film introduces a new singer. But Sunidhi Chauhan has no qualms about this trend. “New singers coming in every day is actually a healthy development within the industry. We have such a huge population, so why should we bank on just a handful of singers or composers?” asks the singer.

Chauhan believes that the influx of newer talent nudges every musician to put their best foot forward. “The fact that these new voices are doing well, finding recognition and acceptance from diverse audiences is like the icing on the cake. This heightened degree of competition is only making the industry raise its standards, as everyone is working hard in an attempt to make a mark and stand apart,” she elaborates.

The singer asserts that one has to take every change to their stride and evolve with the changing times to remain relevant. “From the time I entered this industry, I made sure that I made even an average song sound better, as that was my job. But I’ve always focused on being adaptable with the times. Even now, I’m trying to align

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From the time I entered the industry, I made sure that I made even an average song sound better. But I have always focused on being adaptable with the times. SUNIDHI CHAUHAN, Singer

myself with the changing tastes and preferences of audiences,” says the singer, who has belted out chartbusters like Radha (Jab Harry Met Sejal; 2017) and Kamli (Dhoom 3; 2013), among others.

Chauhan adds, “There will always be good, average and bad music. But there’s a lot more good music that’s being made now and brought to the audience. And, a large part of this movement is being driven by newer talent and voices in the industry.”