EEMA’s Cyclothon 2.0 sees widespread participation
The Event and Entertainment Management Association (EEMA) successfully hosted the EEMA Cyclothon – India on the Move. Conceptualised in a multi-city format, the event was held simultaneously in 25 cities, including Ajmer, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jodhpur, Kanyakumari, Kochi, Kolkata, Kota, Lucknow, Madurai, Mumbai, Puducherry, Trivandrum, Udaipur, Vijaywada, Vizag and Warangal.
The cyclothon, held on the occasion of Gandhi Jayanti (October 2), was flagged off simultaneously in all locations at 6.30am. Cyclists pedalled through predefined routes and managed to cover an overall distance of 2,000km.
An important part of the FIT EEMA Initiative, the event,
conceptualised by EEMA zonal committees, was open to members and non-members. The apex body aimed to bring positivity among the masses and promote the idea of being fit in these challenging times.
Despite the Covid-19 scenario, the event saw huge participation by members and cycling enthusiasts across the country. But, it was strictly
monitored, as only people following proper registration criteria were allowed. The route map, along with all other necessary details, was explained before the ride, and the event was planned and executed in adherence to all necessary guidelines.
Roshan Abbas, president of EEMA, says: “We thank everyone who came forward and participated with immense enthusiasm to make EEMA Cyclothon 2.0 – India on the Move, a success. We are elated to see the enormous participation and enthusiasm with which we organised and executed this event. We feel this is how our industry looks towards positivity to bounce back in the new normal.”