‘Post Jalebi Baby, life has been sweet’

SPeople have showered so much love on me. People call me Jalebi baby or Jalebi girl, wherever I go. SHWETA SUBRAM, Singer-Songwriter

inger-Songwriter Shweta Subram rose to fame after the song Jalebi Baby, which became an instant chart topper upon its release. Talking about how things have been for her, career-wise, she tells us, “Post Jalebi Baby, life has been sweet. People have showered so much love on me, and continue to do so. People call me Jalebi baby or Jalebi girl, wherever I go. The hook of the song is Jalebi baby, and I have literally gotten people hooked to my voice with the rendition of those two words. I’m overwhelmed with the love and response I get.” However, she does agree that when a singer has that one great song, there is pressure to deliver each time.

“Unfortunately, you also get typecast, and people expect you to release more such songs in a similar genre. But, I would like to break the mould and surprise the audiences with different styles. As an artiste, I would love to prove my versatility to the world,” she says.

The Canada-based singer’s debut in Bollywood came through the movie Hawaizaada in 2015, with the song Dil-e-Nadaan. She recently launched a song Dil Mera in collaboration with American music producer Janapriyan Levine. Subram, who does film as well as independent music, wants to balance both, but adds, “I feel that in the process of commercialization, creativity has taken a back seat in Bollywood. Remakes and remixes are all that we see. I hope to see more indie musicians come to the forefront, and get their due recognition. There’s no dearth of talent in our country! Imagine the wonders we can create at a global level.”