A holistic approach to the art of traditional matchmaking
Mathematically speaking, matchmaking has always been a product of the twos — two partners, two families, two world views, and two souls colliding. Adding the term “holistic” to the process, then simply means addressing the whole person — the ones that add up to create the wondrous whole. This is the belief that drives the matchmaker par excellence, who has been at the helm of executing this well-rounded approach to understanding a person’s requirements in their search for a life partner. Meet Anuradha Gupta, founder and CEO of Vows For Eternity, a bespoke, global matrimonial service, headquartered in New York, with an established presence in London (UK), Delhi, and Mumbai.
“We have always believed in a holistic approach to relationships. Finding the ‘one’ is not about connecting two people who are incomplete, but about connecting two people who want to come together because life is even more beautiful when shared,” says Gupta. A product of her “East meets West” mindset, the matchmaking process relies on in-depth interactions with a modern flair where the team conducts numerous interactions with the clients, getting to know them well and understanding their unique needs.
As per the brand’s team, their expertise lies in bringing together two likeminded individuals with a shared social, educational, and financial fit: “We stand out among a plethora of matchmaking sites because of our commitment to offering highly personalised, and purely offline services. There are no algorithms or standardised questionnaires used to make matches between similar-sounding responses that we rely on.”
Gupta adds, “Through what we call arranged introductions, we connect people who are aligned on things that really matter in a lifelong partnership. This gives them both a platform through the global reach that we enjoy, in a manner that celebrates their lifestyles, like-mindedness, and companionship.”
The brand’s global pool of members consists of celebrities, entrepreneurs, industrialists, self-made individuals, and successful professionals who are welleducated, progressive, welltravelled Indians and NRIs in the age group of 22-65. The common thread remains members’ affluence, global exposure, and an earnest willingness for a long-term commitment.
Their signature service, Private Club, is a top-tier membership, designed for industrialists, celebrities and extremely successful professionals. Here, Gupta helps out all members with personal involvement. “Bridging the gap to marry the traditional with the modern resonates deeply with our members. We integrate and weave all of that in by keeping at the heart of the search two individuals who share similar value systems, chemistry and dreams,” she shares.
According to the team, “The process results in members often wanting to focus on all areas of their lives, identifying where they may need to change or create better habits.” To achieve this, the brand has introduced a unique Wellness Panel to help its members find and explore other areas of life within which they may be looking for some greater enrichment. It features experts from a variety of fields such as fitness, nutrition, healing, life coaching, and much more, available exclusively for the members and their families.
Buoyed by their success in India and the United States, the brand is now turning its attention towards new markets, like the UK and Canada, among others. A newer area of focus will be second marriages, catering to those who may have gone through a divorce, or the loss
We have always believed in a holistic approach to relationships. ANURADHA GUPTA, Founder and CEO of Vows For Eternity
of a spouse, and are looking for love again. “The unwavering belief, by keeping people at the heart of it all, drives me to run things the way I do,” asserts Gupta.
Vows For Eternity strives for a holistic and tailor-made matchmaking experience that enriches its members as individuals, before partners. With a delicate balance of the ones and the twos in the equation, embark on your search for a thriving, lifelong partnership here.
For more information, call: +91 99678 61267 or +91 11 30446450; email: contactus@vowsforeternity.com; visit: www.vowsforeternity.com
Disclaimer: The veracity of claims made in the article is the sole responsibility of the concerned person/brand.