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Men, take note of these skincare tips

Summer is here, and the skin is in dire need of a reset. Experts stress on the importance of having a proper skincare regimen

- Zarafshan Shiraz

Men’s skincare is now a growing market, with many companies coming out with a host of fuss-free products that can help males achieve glowing skin without much hassle. And it is now perhaps a good time for men to re-evaluate their skincare routine in order to achieve healthier, younger-looking skin.

“People today have become far more health-conscious than they ever were. But, what’s neglected a lot of times is skincare,” says Yash Kotak, co-founder of a brand that makes a range of hemp-based products, including for skincare. Kotak suggests using hemp as a key ingredient in men’s skincare, as it targets grey areas, nourishes and rejuvenate­s the skin and helps improve skin health.

Echoing similar sentiments, Sahil Mehta, director of a premium lifestyle brand, says, “Men’s grooming has become a revered art form as they have finally realised the importance of good grooming. The much-delayed skincare for men occupied the front row for a long time, and it was certainly much needed. Now that summer is here, the skin is in desperate need of a reset and the best way to do it is to adopt the right summer skincare regime.”

Explaining what goes into a strict skincare regiment, Ravina Jain, founder and CEO of a skin wellness brand, says, “A summer skincare regime comprises three elements: cleansing, toning and moisturisi­ng. Before starting the routine, it is imperative to choose products according to one’s skin type. Also, one shouldn’t miss using sunscreen with SPF 40 at least, to avoid damage to the skin and protect it from harmful UV rays. By following this routine, every man can be confident that his skin is well taken care of.”

 ?? PHOTO: SHUTTERSTO­CK (FOR REPRESENTA­TIONAL PURPOSE ONLY) ??
PHOTO: SHUTTERSTO­CK (FOR REPRESENTA­TIONAL PURPOSE ONLY)

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