FROZEN FLUSH: GET THE VIRAL COLD GIRL LOOK!
Girls, get ready to trade your sun-kissed bronze look with wind-swept rosy flush! All thanks to the Cold Girl makeup trend that is being recreated by beauty influencers, sans the subzero temperature.
The look, inspired by the rougeish flush on cheeks and nose, has been doing the rounds on social media with celebs such as Kylie Jenner, Anne Hathaway and Hailey Beiber recreating the look. While winter is on its way out, you can still get the viral look with some tips by these experts.
Shradha Luthra, a luxury bridal makeup and hair artist, says, “It’s a no-makeup makeup look, with a frosty twist. The idea is to have a minimal makeup and a strong flush of colour on the cheeks, replicating the one you get when stepping out on a chilly or snowy day. The cold makeup look is more about nourishing the skin with the right skin prep, which gives it a plump hydrated look.” She explains how to get the look: “To begin with, use a moisturiser and primer. Then use a concealer that matches your skin tone to cover spots if any. Apply a ton of blush all over your cheeks and nose, and blend it, while ensuring that it doesn’t dissipate too much.”
To round off the look, without standing out in the cold winter air, add a subtle dab of a rose-gold cream highlighter to the top of your cheekbones without going overboard. Use a red lip-tint and dab it with a tissue to achieve a barely there tinge of colour on your lips and top it off with a colourless lip balm.
Talking about the importance of blush for the look, makeup artist Ankita Corallista says, “Blush is the key element in this look. A cooltoned pink blush that mimics the flush of skin in cold weather, or after a workout, works best.
Apply the blush with a generous hand on the apples of the cheeks blending upwards towards the temple. Take the blush across the nose as if to connect the cheeks on either side.”
While you can choose just to use mascara and a baby wing liner to complete your eye look, Luthra suggests using a “frosty, silver or a
YOU CAN GET THE STEPPING-OUT-INTHE-SNOW LOOK, WITHOUT FACING THE SUB-ZERO TEMPERATURE
monotone shadow” to make the eyes stand out.
To give the lips a natural frostbitten effect, Corallista proposes using a pink lip-tint or lipstick, and blotting the centre of the lip, while blending the colour towards the outer edges to soften the entire look.