Pulse Candy rules Kutch’s sky with 1,150 kites

Pass Pass Pulse’s #PulseOfTheSky campaign inspires a billion hearts to soar higher and dream bigger

Pass Pass Pulse, India’s favourite candy from DS Group, a multibusiness corporation and one of the leading FMCG conglomerates, painted the sky at Rann of Kutch, one of the most picturesque locations, with 1,150 kites.

The festival of kites is one of the most popular in India, especially in Gujarat. On February 25, Pass Pass Pulse, known to add a tangy twist to its campaigns, adorned the sky for 15 minutes in a garland of hope, love and unity as a part of its Pulse Of The Sky campaign — sending a message to people to unleash their inner potential and aim for the sky.

“The flight of kites represents new possibilities and opportunities. In the same way, Pass Pass Pulse, with its diverse flavours and irresistible tangy twist, has been flying high for more than six years because of people’s love. We want to continue to tickle people’s taste buds unlike any other candy or brand, soar higher and set new benchmarks. With this campaign, we aim to galvanise people to catch the pulse within themselves and achieve their dreams.” says Arvind Kumar, general manager (Marketing) at Dharampal Satyapal Foods Ltd.

With the #PulseOfTheSky campaign, Pulse aims to inspire a billion hearts to soar higher and dream bigger. The campaign was first initiated when a record 1,200 kites were tried to be flown together at Sardar Sarovar Dam near the Statue of Unity in Gujarat, on the occasion of Uttarayan. This was the second time the feat was undertaken.

Pass Pass Pulse is a national favourite and each of its five mouth-watering variants — kachcha aam, guava, orange, pineapple and litchi — comes with a unique burst of tanginess and an alluring peculiarity. A category-breaker in the hard-boiled candy segment, it is a different experience that begins with a fruity flavour and peaks with a tangy surprise.