Osho Jain feels the commercial music scene is ‘weird’

Indie artist Osho Jain has cultivated a loyal fan base with his genre-bending tracks. Many may find solace in his music, but his comfort zone is the stage.

“I’ve always been a performer [more] than a recording artiste. For me, building a connection with the audience is important. People can listen to music online, but when they attend your live performance, they should be present with you. And that is what I try to do,” the Khud Se singer explains.

Ask him why he has maintained a distance from commercial music and the 27year-old says, “I have made demos, worked on them for almost a year, but it didn’t work out. The sad part is that they (makers) don’t pay you for those demos. Commercial singers at the top [of their field], should raise their voices and talk about these things openly. The commercial music scene is very weird. There are no proper guidelines. I think it’s better to create your own. If people want, they can use your music for their films.”

Another reason for staying away from the commercial space, Jain shares, is that he doesn’t look at music as a product. “It’s all about the energy,” he says, adding, “I’m not doing music just to get famous. For me, it’s [about] accepting myself. That’s why I don’t do a lot of gigs. It has to have emotion and depth to it. What’s the point in making a song like a product?”

This is also why his definition of a successful gig is less about the number of tickets being sold, and more about the experience. He explains, “When you have a good show, there are a couple of moments, or sometimes, the entire show is full of those moments, when you are just looking at things from an outside perspective... These are micro moments, but I really crave them.”