Paras Healthcare is now Paras Health with a new logo and brand identity
Paras Healthcare unveiled its new brand identity campaign along with the launch of its new logo, which reflects the commitment to building a healthy Bharat. Paras Healthcare has been renamed Paras Health. The new visual identity emphasises its four brand values: Compassion, Accessibility, Affordability and Quality, which converge to make its vision a reality.
As part of the new initiative, Paras Health has also announced its entry into a new vertical of laboratories, Paras Labs, for patients’ clinical testing needs. The group has a network of six hospitals, comprising 1,500 beds as of date, in northern India. The chain, which started with its first hospital in Gurugram in 2006, has expanded to Patna, Darbhanga, Udaipur, Panchkula and Ranchi, and is now extending itself to Srinagar and Kanpur. These additions will streamline services and provide more support to patients.
Managing director, Paras Health, Dr Dharminder Nagar, says, “For the last 17 years, Paras Health has been providing affordable, accessible and high-quality healthcare services to patients. Our transformation is not limited to the change in our name and logo but is also mindful of the future road map of Paras Health, which will encompass curative and preventive care not only in the hospital but also in patients’ homes.’’
Group COO, Paras Health, Dr Santy Sajan, shares, “Paras Health’s mission has always been to provide compassionate and quality healthcare services to everyone. We strive to improve healthcare services and enhance patient outcomes via clinical excellence, empathy and compassionate care. Our five healthcare pillars of PatientPhysician-Process-People-Place, will continue to enhance trust in our care and our commitment to all the healthcare needs of our communities.”