Reliance Jewels unveils Vindhya Collection marking Akshaya Tritiya Celebrations

Bollywood diva Disha Patani unveiled the new jewellery collection adding a touch of glamour to the festive occasion Mumbai: Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi. Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples. Commenting on the launch, Mr. Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.” He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”