Touch of Magic

Anup Ta­pa­dia 26 OWNER Touch­magix Me­dia, Pune

India Today - - THE IDEAS FACTORY - By Aditi Pai

At 14, Anup Ta­pa­dia be­came the world’s youngest pro­fes­sional to clear all Mi­crosoft cer­ti­fi­ca­tions for com­puter ap­pli­ca­tions, a global exam. At 19, he com­pleted a mas­ter’s in com­puter sci­ence from In­ter­na­tional In­sti­tute of In­for­ma­tion Tech­nol­ogy, Pune. At 21, he fin­ished a sec­ond mas­ter’s in elec­tri­cal en­gi­neer­ing from the Univer­sity of Cal­i­for­nia. He re­turned to In­dia in 2009 to “make a truly In­dian prod­uct for the global mar­ket from In­dian soil”. An ex­pert in origami, the tra­di­tional Ja­panese art of pa­per-fold­ing, Ta­pa­dia mar­ried tech­nol­ogy with creativ­ity by launch­ing Touch­magix Me­dia in 2009. “It de­liv­ers a break-the-clut­ter medium to mar­keters who are con­cerned about their ad­ver­tise­ments get­ting lost in the chaos of mass me­dia,” he says. Touch­magix cre­ates in­ter­ac­tive spa­ces for ad­ver­tis­ing, be it a wall, the

He de­vel­oped the tech­nol­ogy of touch-based sys­tems at a time when it was still evolv­ing in the West. His tech­nol­ogy-driven en­tre­pre­neur­ial spirit is rare and im­pres­sive.”

Raghu­nath mashelkar, Na­tional re­search pro­fes­sor at the na­tional chem­i­cal Lab­o­ra­tory, pune

floor or a ta­ble-top. Its prod­ucts, priced be­tween Rs 75,000 and Rs 4.9 lakh, have found their way into malls and of­fices. Wipro and In­fosys of­fices use Touch­magix as an in­for­ma­tion tool. For Ree­bok, Ta­pa­dia cre­ated a tem­plate where the brand’s logo was recre­ated as a foot­print ev­ery time a cus­tomer walked on the floor. Ta­pa­dia started with a Rs 3-crore in­vest­ment with his first in­stal­la­tion at a Mum­bai jew­eller’s home. To­day, he ex­ports 80 per cent of his kits to 40 coun­tries.

MAN­DAR Deod­har/­di­a­to­day­im­

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