Touch of Magic
Anup Tapadia 26 OWNER Touchmagix Media, Pune
At 14, Anup Tapadia became the world’s youngest professional to clear all Microsoft certifications for computer applications, a global exam. At 19, he completed a master’s in computer science from International Institute of Information Technology, Pune. At 21, he finished a second master’s in electrical engineering from the University of California. He returned to India in 2009 to “make a truly Indian product for the global market from Indian soil”. An expert in origami, the traditional Japanese art of paper-folding, Tapadia married technology with creativity by launching Touchmagix Media in 2009. “It delivers a break-the-clutter medium to marketers who are concerned about their advertisements getting lost in the chaos of mass media,” he says. Touchmagix creates interactive spaces for advertising, be it a wall, the
He developed the technology of touch-based systems at a time when it was still evolving in the West. His technology-driven entrepreneurial spirit is rare and impressive.”
Raghunath mashelkar, National research professor at the national chemical Laboratory, pune
floor or a table-top. Its products, priced between Rs 75,000 and Rs 4.9 lakh, have found their way into malls and offices. Wipro and Infosys offices use Touchmagix as an information tool. For Reebok, Tapadia created a template where the brand’s logo was recreated as a footprint every time a customer walked on the floor. Tapadia started with a Rs 3-crore investment with his first installation at a Mumbai jeweller’s home. Today, he exports 80 per cent of his kits to 40 countries.