The Fringe Ben­e­fits

Anir­ban Roy 34 Romira Roy 32 FOUNDERS Seed, Delhi

India Today - - THE IDEAS FACTORY - By Sibi Arasu

Hus­band-wife duo Anir­ban and Romira Roy re­alised dur­ing their cor­po­rate stints as se­nior con­sul­tant with Ernst and Young and HR man­ager with Tata Power re­spec­tively that there ex­ists a huge chasm be­tween cor­po­rate so­cial re­spon­si­bil­ity ( CSR) goals of com­pa­nies and their im­ple­men­ta­tion. Grad­u­ates of In­dian Man­age­ment In­sti­tute, Delhi, they de­cided to make a dif­fer­ence.“we wanted Seed to act as a bridge for bet­ter im­ple­men­ta­tion of CSR ac­tiv­i­ties and to en­sure com­mu­ni­ties re­ceive greater ben­e­fits,” says Anir­ban, its ex­ec­u­tive di­rec­tor. Founded in 2006, Seed’s work in­cludes fa­cil­i­tat­ing fi­nan­cial in­clu­sion by help­ing those with no ac­cess to banks. The Roys also work with com­pa­nies such as SAIL and Reliance In­dus­tries to im­prove the liv­ing stan­dards of com­mu­ni­ties in and around project sites. Romira puts things in per­spec­tive,“CSR even to­day is seen by many as just empty phi­lan­thropy. We want to work to­wards es­tab­lish­ing pro­fes­sional vigour in the field.”

Min­ing ar­eas are sen­si­tive. We trusted Seed’s cred­i­bil­ity, so we ap­proached them to help us with our de­vel­op­ment projects.”

Mukund gorak­shkar,

Head of csr, jsw group

Seed to Sapling

Seed be­gan as a two-per­son team. It now em­ploys more than 3,000 peo­ple.

Grow­ing Foot­print

Seed has now ex­panded into sep­a­rate sec­tions for fi­nan­cial ser­vices, in­fra­struc­ture and CSR- ori­ented projects.

VIKRAM SHARMA/ www.in­di­a­to­day­im­ages.com

ANIR­BAN (LEFT)

AND ROMIRA

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