India Today

The Fringe Benefits

Anirban Roy 34 Romira Roy 32 FOUNDERS Seed, Delhi

- By Sibi Arasu

Husband-wife duo Anirban and Romira Roy realised during their corporate stints as senior consultant with Ernst and Young and HR manager with Tata Power respective­ly that there exists a huge chasm between corporate social responsibi­lity ( CSR) goals of companies and their implementa­tion. Graduates of Indian Management Institute, Delhi, they decided to make a difference.“we wanted Seed to act as a bridge for better implementa­tion of CSR activities and to ensure communitie­s receive greater benefits,” says Anirban, its executive director. Founded in 2006, Seed’s work includes facilitati­ng financial inclusion by helping those with no access to banks. The Roys also work with companies such as SAIL and Reliance Industries to improve the living standards of communitie­s in and around project sites. Romira puts things in perspectiv­e,“CSR even today is seen by many as just empty philanthro­py. We want to work towards establishi­ng profession­al vigour in the field.”

Mining areas are sensitive. We trusted Seed’s credibilit­y, so we approached them to help us with our developmen­t projects.”

Mukund gorakshkar,

Head of csr, jsw group

Seed to Sapling

Seed began as a two-person team. It now employs more than 3,000 people.

Growing Footprint

Seed has now expanded into separate sections for financial services, infrastruc­ture and CSR- oriented projects.

 ?? VIKRAM SHARMA/ www.indiatoday­images.com ?? ANIRBAN (LEFT)
AND ROMIRA
VIKRAM SHARMA/ www.indiatoday­images.com ANIRBAN (LEFT) AND ROMIRA

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