Joys of Sin­gle­dom

Rahul Anand 37 Rajat Tuli 36 FOUNDER Hap­pily Un­mar­ried, Delhi

India Today - - THE IDEAS FACTORY - By Mona Ramavat

Wear your at­ti­tude. Or spread it all over your home. Hap­pily Un­mar­ried’s funky life­style prod­ucts let you do all that and more. Rahul Anand’s nine-year-old life­style brand was born out of lat­eral think­ing, bach­e­lor­hood and no money. The dot com bust was on and Anand hadn’t been paid for six months by his em­ployer in Hy­der­abad. He moved to Delhi and part­nered with Rajat Tuli, 36, his batch- mate from Mu­dra In­sti­tute of Com­mu­ni­ca­tions, Ahmed­abad, to start Hap­pily Un­mar­ried. It was ini­tially con­ceived as a one-stop shop for young peo­ple

Their ideas are com­pletely orig­i­nal and rooted in an In­dian ethos, not wannabe Western.”

Mee­tas., Founder,ei­ther Or,apune­store

liv­ing on their own, from find­ing them accommodation to sourc­ing fun gifts. Anand and Tuli then moved on to de­sign­ing and re­tail­ing life­style prod­ucts. From an ini­tial in­vest­ment that came off a pawned lap­top for Rs 50,000 to a turnover of Rs 5 crore-plus this year from 100 re­tail stores in In­dia and in three coun­tries abroad, the duo has had some happy an­niver­saries. “To­day, there are lots of new play­ers who are try­ing to im­i­tate us, which tells us we might be do­ing some­thing right,” says Anand.

De­signed Dif­fer­ently

Hap­pily Un­mar­ried’s prod­ucts are unique, from tif­fin box-shaped CD hold­ers to fun graf­fiti T-shirts to their sig­na­ture toi­let­shaped ash­tray called the ‘san­das ash­tray’, but they all have an un­mis­tak­able In­dian con­nect.“our de­sign ideas come from pro­fes­sion­als and even the build­ing se­cu­rity guard,” says Anand.

Happy-go-lucky

Tuli got mar­ried three years ago thanks to Hap­pily Un­mar­ried. His wife used to de­sign for the com­pany. Anand is still hap­pily un­mar­ried.

REUBEN Singh/www.in­di­a­to­day­im­ages.com

TULI (LEFT) AND ANAND

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