Green and Clean

Ankit Mathur 27 Neha Juneja 27 FOUNDERS Green­way Grameen In­fra, Mum­bai

India Today - - THE IDEAS FACTORY - By Prachi Rege

If Delhi Col­lege of En­gi­neer­ing grad­u­ates Ankit Mathur and Neha Juneja have their way, ru­ral In­dia would be light­ing greener fires in the kitchen. The duo launched the Green­way Smart Stove in 2011, four times more ef­fi­cient than the ubiq­ui­tous mud chulha and emit­ting 80 per cent less smoke. It fol­lowed more than a year of trav­el­ling across ru­ral In­dia re­search­ing on the cook­ing tech­niques. Priced at Rs 1,300, the duo has sold around 5,000 stoves, in­clud­ing 300 It is go­ing to be a long road ahead for them but they will reach a suc­cess­ful and prof­itable des­ti­na­tion.”

Anurag bhat­na­gar, CEO, Grass­roots trad­ing net­work for Women,a sewa ini­tia­tive

in Bangladesh. The big leap would hap­pen if the stove, which awaits gov­ern­ment ap­proval, gets an of­fi­cial sub­sidy for a coun­try-wide cook­ing stove re­place­ment pro­gramme. Mathur and Juneja en­tered the ru­ral in­fra­struc­ture sec­tor in 2010 with Green­way Grameen In­fra. In 2011-2012, they reached a turnover of Rs 40 lakh and are aim­ing for Rs 5-8 crore this year. “Get­ting a well-pay­ing job won’t be a prob­lem even to­day. It is the sat­is­fac­tion of work­ing for the greater good of the coun­try that keeps us go­ing,” says Mathur.

Black Magic

Con­vinc­ing vil­lagers to give up their mud chulha was a big hur­dle. It was not the pric­ing, or the less smoke that sold it to the vil­lagers; it was the fact that the stove wouldn’t blacken the walls.

Up Next

A mo­bile charger called the ther­mo­elec­tric de­vice which helps in sus­tain­ing electricity in ru­ral In­dia. A pi­lot project on this was launched in Patna in end-2011.

AB­HISHEK MANDE

MATHUR (LEFT)

AND JUNEJA

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