Brand Builder
Adhvith Dhuddhu 25 FOUNDER AND CEO Alivenow, Bangalore
He epitomises what the Facebook generation can do. Adhvith Dhuddhu handles social media marketing for corporate giants such as Barista Lavazza, Fortis and Honda. His experiment began when he was studying industrial engineering at Virginia Tech. He saw many corporate set-ups embracing the World Wide Web. He returned to India in 2009 and started Alive now to market online space for companies. “We are a onestop shop for all social media needs,” he says. Hard Rock Café was one of his first clients. Alive now’s annual turnover is Rs 60-75 lakh and is projected to cross Rs 1 crore by 2013. “Brands listen to us because we are the masters of this field,” says Dhuddhu.
Alive now started with handling just our social media marketing. In six months, that role extended to all online communication.”
Kiran nadkarni, CEO, Kaatizone, a chain of fast-food restaurants
Way to Go
Alive now won the Nasscom Emerge 50 League Award in 2011. Dhuddu was shortlisted for British Council’s Young Creative Entrepreneur Award in 2011.
Owe it to Obama Barack
Obama’s use of digital media during his 2008 campaign showed Dhuddu that social media had effected a paradigm shift.