Brand Builder

Ad­hvith Dhud­dhu 25 FOUNDER AND CEO Alivenow, Ban­ga­lore

India Today - - THE IDEAS FACTORY - By Aye­sha Aleem

He epit­o­mises what the Face­book gen­er­a­tion can do. Ad­hvith Dhud­dhu han­dles so­cial me­dia mar­ket­ing for cor­po­rate gi­ants such as Barista Lavazza, For­tis and Honda. His ex­per­i­ment be­gan when he was study­ing in­dus­trial en­gi­neer­ing at Virginia Tech. He saw many cor­po­rate set-ups em­brac­ing the World Wide Web. He re­turned to In­dia in 2009 and started Alive now to mar­ket on­line space for com­pa­nies. “We are a on­estop shop for all so­cial me­dia needs,” he says. Hard Rock Café was one of his first clients. Alive now’s an­nual turnover is Rs 60-75 lakh and is pro­jected to cross Rs 1 crore by 2013. “Brands lis­ten to us be­cause we are the mas­ters of this field,” says Dhud­dhu.

Alive now started with han­dling just our so­cial me­dia mar­ket­ing. In six months, that role ex­tended to all on­line com­mu­ni­ca­tion.”

Kiran nadkarni, CEO, Kaa­ti­zone, a chain of fast-food restau­rants

Way to Go

Alive now won the Nasscom Emerge 50 League Award in 2011. Dhuddu was short­listed for Bri­tish Coun­cil’s Young Creative En­tre­pre­neur Award in 2011.

Owe it to Obama Barack

Obama’s use of dig­i­tal me­dia dur­ing his 2008 cam­paign showed Dhuddu that so­cial me­dia had ef­fected a par­a­digm shift.

VIKRAM RYAN

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