Dinesh Goel 31 FOUNDER Innovative Ideators, Indore
He collects ideas through crowd sourcing and makes a successful business of it. Dinesh Goel chanced upon the idea while studying for his MBA degree at Thunderbird School of Global Management, US, in 2006. Believing the “time was still not right”, he plunged into the family business of woollen products before setting up Innovative Ideators in 2011. “An idea can come from anyone, anywhere, anytime,” he says. Innovative Ideators started with zero capital and generated revenue of Rs 1.25 crore with its first project. The business is driven by the fees a company has to pay to get access to ideas; there are no charges for participants. So, a company can pay anything between Rs 1 lakh and Rs 30 lakh depending on the ‘crowd’ it sources ideas from.
He was named one of Business week’s top 20 upcoming young entrepreneurs in Asia in 2006.
Ideas That Work
It’s a great concept. We now live in a world where for every corporate, it’s innovate or die.”
Piyush mathur, President (india region), The nielsen company
A student team from Innovative Ideators’ MBA Challenge 2011 is now working for i interact, a marketing consultancy service. Four students are in touch with Airtel for detailed branding ideas.