Idea Evan­ge­list

Di­nesh Goel 31 FOUNDER In­no­va­tive Ideators, Indore

India Today - - THE IDEAS FACTORY - By Aditi Pai

He col­lects ideas through crowd sourc­ing and makes a suc­cess­ful busi­ness of it. Di­nesh Goel chanced upon the idea while study­ing for his MBA de­gree at Thun­der­bird School of Global Man­age­ment, US, in 2006. Be­liev­ing the “time was still not right”, he plunged into the fam­ily busi­ness of woollen prod­ucts be­fore set­ting up In­no­va­tive Ideators in 2011. “An idea can come from any­one, any­where, any­time,” he says. In­no­va­tive Ideators started with zero cap­i­tal and gen­er­ated rev­enue of Rs 1.25 crore with its first project. The busi­ness is driven by the fees a com­pany has to pay to get ac­cess to ideas; there are no charges for par­tic­i­pants. So, a com­pany can pay any­thing be­tween Rs 1 lakh and Rs 30 lakh de­pend­ing on the ‘crowd’ it sources ideas from.

Fu­ture Bright

He was named one of Busi­ness week’s top 20 up­com­ing young en­trepreneurs in Asia in 2006.

Ideas That Work

It’s a great con­cept. We now live in a world where for ev­ery cor­po­rate, it’s in­no­vate or die.”

Piyush mathur, Pres­i­dent (in­dia re­gion), The nielsen com­pany

A stu­dent team from In­no­va­tive Ideators’ MBA Chal­lenge 2011 is now work­ing for i in­ter­act, a mar­ket­ing con­sul­tancy ser­vice. Four stu­dents are in touch with Air­tel for de­tailed brand­ing ideas.

Com­piled by Ab­dus Salam

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