India Today - - SPICE -

If eyes are the win­dows of the soul, then the skin is def­i­nitely health’s mir­ror. Hav­ing great skin comes from a healthy diet, ad­e­quate sleep, reg­u­lar ex­er­cise, ap­pro­pri­ate skin care and sun pro­tec­tion. Nat­u­rally, the amount of time and care that each per­son will choose to in­vest in varies based on the needs of each unique skin as well as in­di­vid­ual life­styles.

A grow­ing con­cern for our Kiehls’ cus­tomers is en­larged open pores that make the skin sen­si­tive and prone to acne. Our so­lu­tion came all the way from Marajo Is­land in the Brazil­ian Ama­zon. Here, we dis­cov­ered that the mag­nif­i­cent lo­cal macaws and par­rots take flight to the “clay licks” (clay de­posits on cliffs) to feast. This clay forms a vi­tal part of their diet ow­ing to its detox­i­fy­ing prop­er­ties that cleanse the birds af­ter con­sum­ing po­ten­tially toxic berries en route. The star in­gre­di­ent—ama­zo­nian white clay—pu­ri­fies and detox­i­fies skin while shrink­ing the ap­pear­ance of en­larged pores. The is­land’s swel­ter­ing av­er­age tem­per­a­ture of 27oc cre­ates the ideal con­sis­tency for the clay. Com­bined with oat­meal and aloe vera, an en­tire col­lec­tion was de­vised called the Rare Earth porem­i­nimis­ing col­lec­tion and an­other ti­tled, the Rare Earth deep pore cleans­ing masque es­pe­cially for those liv­ing in trop­i­cal coun­tries.

For hun­dreds of years, Açaí, an an­tiox­i­dant rich berry, has been a tra­di­tional food for the na­tive peo­ple of the Brazil, who en­joy it in ice cream, mixed with gra­nola, or as a juice. Known through­out the coun­try for its su­pe­rior health ben­e­fits, the won­der fruit grows on palm trees in the north­ern part of Brazil. Açaí con­tains a higher con­cen­tra­tion of an­tiox­i­dants com­pared to other berries, such as red grapes, pomegranates and even ap­ples. For cen­turies, civil­i­sa­tions glob­ally have con­sumed an­tiox­i­dant-rich in­gre­di­ents in their diet to nul­lify the in­ces­sant dam­age caused by free rad­i­cals that lead to the de­cay of healthy skin cells. We even en­dorse the top­i­cal ap­pli­ca­tion of an­tiox­i­dants to one’s skin to pro­tect and re­verse some of the un­avoid­able dam­age caused by these free rad­i­cal mol­e­cules that take their toll on the skin.

While on an­tiox­i­dants, we should men­tion that one of the most eas­ily found, as well as pow­er­ful, an­tiox­i­dants any­where is pure Vi­ta­min C. There are plenty of nat­u­ral sources of Vi­ta­min C such as orange peels and other cit­rus fruits and within in­gre­di­ents read­ily avail­able in na­ture. More than two decades of sci­en­tific re­search have yielded the un­par­al­leled ad­van­tages of top­i­cal vi­ta­min C, such as photo-pro­tec­tion from ul­tra­vi­o­let ra­di­a­tion, DNA re­pair of dam­aged and can­cer­ous skin cells as well as stim­u­la­tion of col­la­gen synthesis and the reg­u­la­tion of melanin pro­duc­tion. Ap­ply­ing Vi­ta­min C on a reg­u­lar ba­sis can dra­mat­i­cally en­hance skin clar­ity and ra­di­ance in ad­di­tion to an im­prove­ment in skin func­tions.

In na­ture, we also chanced upon the Cal­en­dula flower— orig­i­nat­ing from the Latin kalen­dae, mean­ing, “the first day of the month.” This ex­cep­tional in­gre­di­ent turned out to be a sooth­ing and re­fresh­ing toner. De­rived from the Marigold flower, we sprin­kled it into an al­co­hol-free for­mula to gen­tly tone oily and acne-prone skin.

With the on­slaught of pu­berty, be­gin a ba­sic skin­care reg­i­men to guard your mir­ror of health. It’s es­sen­tial that you cus­tomise skin­care rou­tines to sea­son, skin type, or spe­cific per­sonal needs. Well be­gun, as they say, is half done. The au­thor has served as Vice Pres­i­dent of Global Ed­u­ca­tion & Cus­tomer Re­la­tions for Kiehl’s Since 1851 for more than 17 years.


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