In the city

A checklist on where to eat and what to shop

Pop up store

Pernia Qureshi, renowned stylist and fashionista has ventured into online retailing with her online store pernias popup shop. com. Having worked with leading designers such as JJ Valaya and Tarun Tahiliani on their campaigns, look books, and fashion shows, Qureshi has now decided to curate her own e- commerce website. Around 17 designers including Atsu Sekhose, Ritu Kumar and Varun Bahl have been invited to create classic styles, which are considered part of their signature collection. The website remains fresh with new styles coming up every month from each designer. Sizes will be based on measurements supplied by Qureshi herself and will be the same across the board. Adding a personal touch to the site is the stylist’s own section titled ‘ Pernia’s POV ( Point of View)’ which features stylised looks to encourage customers to make cool choices. ‘ How- to’ videos, packed with fashion and beauty tips go hand- in- hand to make the online shopping experience worth while. Log on to perniaspopupshop.com