ANKUR JHAWAR,

MICROSOFT USER EXPERIENCE RESEARCHER (UXR), MICROSOFT INDIA DEVELOPMENT CENTRE, HYDERABAD

“The research discipline is a core department for every organisation as it helps the organisation understand what its consumers expect from them and their products”

After spending more than two years as a UX researcher at the company, Ankur Jhawar is currently establishing User Experience Research ( UXR) as a competency within Microsoft India. A graduate from the Indian Institute of Technology, Guwahati he has spent nine years in the profession and says, “The field is promising and involves creativity with a mix of technology.”

He speaks about the profession being new and its soaring possibilities that a fresher could benefit by helping with new ideologies. Although, he adds that one needs to be sensitive in this profession, which is often referred to as a nirvana for a UX professional. “The research discipline helps fill the vaccum between what the company thinks, the users and what the users actually expect from a product,” he says. UX is becoming a core department in every organisation, that is also helping organisations enhance their abilities in reaching out to their consumers.