ANKUR JHAWAR,

MI­CROSOFT USER EX­PE­RI­ENCE RE­SEARCHER (UXR), MI­CROSOFT IN­DIA DE­VEL­OP­MENT CEN­TRE, HY­DER­ABAD

India Today - - CAREER WATCH -

“The re­search dis­ci­pline is a core depart­ment for ev­ery or­gan­i­sa­tion as it helps the or­gan­i­sa­tion un­der­stand what its con­sumers ex­pect from them and their prod­ucts”

Af­ter spend­ing more than two years as a UX re­searcher at the com­pany, Ankur Jhawar is cur­rently es­tab­lish­ing User Ex­pe­ri­ence Re­search ( UXR) as a com­pe­tency within Mi­crosoft In­dia. A grad­u­ate from the In­dian In­sti­tute of Tech­nol­ogy, Guwa­hati he has spent nine years in the pro­fes­sion and says, “The field is promis­ing and in­volves creativ­ity with a mix of tech­nol­ogy.”

He speaks about the pro­fes­sion be­ing new and its soar­ing pos­si­bil­i­ties that a fresher could ben­e­fit by help­ing with new ide­olo­gies. Although, he adds that one needs to be sen­si­tive in this pro­fes­sion, which is of­ten re­ferred to as a nir­vana for a UX pro­fes­sional. “The re­search dis­ci­pline helps fill the vac­cum be­tween what the com­pany thinks, the users and what the users ac­tu­ally ex­pect from a prod­uct,” he says. UX is be­com­ing a core depart­ment in ev­ery or­gan­i­sa­tion, that is also help­ing or­gan­i­sa­tions en­hance their abil­i­ties in reach­ing out to their con­sumers.

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