BEAUTYAND THE JOB FEAST

With many unique pro­fes­sional choices avail­able in the field, a ca­reer in beauty can be your call­ing in life

India Today - - BEAUTY EXPERT - By Humra Afroz

Di­rectly pro­por­tional to the growth of the health and well­ness in­dus­try is the ex­pan­sion of beauty in­dus­try. Even when the en­tire world was un­der­go­ing an eco­nomic cri­sis, the beauty in­dus­try was amongst the least hit sec­tors, as loy­al­ists, most of who were be­lieved to be women, con­tin­ued to splurge for beauty, cut­ting down on other ex­penses to be able to still af­ford their fa­vorite prod­ucts, ther­a­pies and treat­ments. Ac­cord­ing to on­line fig­ures taken in 2003, the beauty in­dus­try in In­dia gen­er­ated a to­tal rev­enue of Rs. 3000 crore, with the fastest growth rate of an in­dus­try in re­cent times. Since 2003, the beauty in­dus­try has gen­er­ated ad­di­tional rev­enue of 12 per cent.

And women aren’t the only hoard­ers of these beauty en­hance­ment prod­ucts. If the num­ber of beauty creams that have now been launched es­pe­cially for men is any­thing to go by, it is quite ev­i­dent that even the other half of the pop­u­la­tion has en­thu­si­as­ti­cally joined forces. This in­creased de­mand of beauty and well­ness amongst both the sexes has the beauty mar­ket bur­geon­ing like never be­fore. As a re­sult, the beauty in­dus­try is also emerg­ing as a prof­itable ca­reer these days, not only for girls but even boys.

Gone are the days when just one beau­ti­cian from a lo­cal sa­lon in the neigh­bor­hood could spruce you up for ev­ery oc­ca­sion or event— from hair­cuts and fa­cials to makeup, pedi­cures, man­i­cures, even body art and ev­ery­thing else that fell in the am­bit of beauty. This jack of all trades ver­sion of a beau­ti­cian is now a passé, the beauty con­scious clients to­day want to be touched only by ex­perts. Qual­i­fied artists spe­cial­is­ing in their fields are the or­der of the day when look­ing beau­ti­ful has be­come a need more than a de­sire.

Dr. Sangeeta Am­ladi­head, Med­i­cal Ser­vices, Kaya Skin, con­curs, “There is a grow­ing con­scious­ness among In­di­ans to look and feel good. This has led to con­sumers al­ways look­ing for ex­pert op­tions that help them take care of their skin, en­hance it as well as ad­dress con­cerns about it.” To land the lu­cra­tive des­ig­na­tion of a make- up artist, a body art ex­pert, a hair stylist and the like, a diploma course in that par­tic­u­lar as­pect of beauty from a good in­sti­tu­tion, af­ter 10+ 2 or equiv­a­lent ex­am­i­na­tion in any back­ground, is all you need. To be an aes­thetic ( one who di­ag­noses the in­ter­nal and ex­ter­nal prob­lems of hair and skin at cos­metic clin­ics) or a cos­me­tol­o­gist ( one who makes beauty cos­met­ics like creams, scrubs oils etc), you have to opt for spe­cialised cour­ses in aes­thetic or cos­me­tol­ogy, af­ter clear­ing 10+ 2 or equiv­a­lent ex­am­i­na­tion in Sci­ence. There are var­i­ous gov­ern­ment and pri­vate in­sti­tutes like Blos­som Kochhar Col­lege of Creative Arts and De­sign in Delhi and Nat­u­rals Beauty Train­ing School in Chen­nai that of­fer many such cour­ses in beauty. How­ever, like all forms of art, only prac­tice and ex­pe­ri­ence will make you per­fect and hone your skill fur­ther.

Op­tions for ar­eas to spe­cialise are aplent; there is also a huge scope of growth in this sec­tor. Dr. Am­ladi says, “Con­tin­u­ous tech­no­log­i­cal ad­vances and new in­tro­duc­tions make it an en­rich­ing and re­ward­ing pro­fes­sion.”

Beauty ex­perts need

plenty of hands- on ex­pe­ri­ence and ex­per­tise

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