ULTIMATE SECRET SOCIETY
Cricket is hardly the primary activity in IPL. The large, growing and dark circle around the field includes a secret society of franchise owners, pretty party girls and men of unknown means. Presiding over this is the Board of Control for Cricket in India ( BCCI), which has ensured lack of transparency. BCCI is a registered society completely autonomous from the Government. It only started paying income tax in 2007 after authorities decided that it wasn’t simply a charitable organisation “promoting the sport of cricket”. In the effort to become successful, IPL has cut corners. Interpol wanted to investigate the bookie phenomenon and and asked for Rs 90 crore as expenses, just as it had asked FIFA when it set out to investigate football sleaze. FIFA paid. International Cricket Council ( ICC) President Sharad Pawar refused. Very conveniently, ICC’s Anti Corruption Unit was hired. “If ICC had hired Interpol, cricket’s cleansing process would have begun. But that did not happen,” says Union Sports Minister Ajay Maken.
In 2011, IPL had hit a ratings low. A new model was sought to be created, as highlighted in broadcaster Set Max’s ads which encouraged viewers to watch the game on the ground. Rajiv Rajasthan Royals Kings XI Punjab Kolkata Knight Riders Mumbai Indians Chennai Super Kings Royal Challengers Bangalore Deccan Chargers Delhi Daredevils Pune Warriors India