India Today - - SIMPLY PUNJABI - By Anan­dita Gupta

The gate­way to the best rock ‘ n’ roll mer­chan­dise in Pun­jab, Emerge is a one- stop- shop for all things cool. From clas­sic posters to ec­cen­tric tees, it’s all avail­able inside this 1200 sq ft store. The store is laid out like an old, run down garage with worn out, de­flated tyres, air com­pres­sors and junk items placed all around. A pro­fes­sional DJ spin­ning pro­gres­sive house and trance tunes adds to the eclec­tic mood as well. Trendy ap­parel is the main­stay here, but there is a huge line of ac­ces­sories, posters, medals and stud­ded belts. Or­di­nary house­hold items get in­ter­est­ing twists here with skull shaped ash­trays and nap­kin hold­ers that are de­signed like tooth­paste tubes. This four year old store has set up out­lets across Pun­jab, in­clud­ing the ones in Shimla and Panchkula.

WHERE S. C. O Sec­tor 10D Chandi­garh COST Rs 350 to Rs 3,000 TEL 01724674890, 09501133551

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