In a city used to shopping for designer wear in sprawling stores, a space in a mall might seem an unlikely location to pick up Manish Arora and Rohit Gandhi creations. But Evolv aspires to do just that— make high- end designers accessible to the youth. After its success in Delhi and Chennai, the store by Tina and Atul Malhotra opened in Pune last year and has been wowing Pune’s young fashionistas with high- end designers creating garments that are targeted at the young shopper. The racks boast of top names like Rohit Bal, Namrata Joshipura, and Rajesh Pratap Singh among others. Complete your look with their range of accessories from bags and footwear to even headphones.
Travel guides on Mumbai and Delhi, neatly packed in ethnic cloth bags, make the space seem friendly and warm.
The collection is youthful and India inspired aimed at everyone from teenagers to the young- at- heart.
Look for Manish Arora’s quirky collection, Rohit Gandhi and Rahul Khanna’s cre-
USP Designer creations made affordable for the young, fashion conscious shopper
ations and outfits by Abraham and Thakore. Young fashion is symbolised by Not So Serious, Ajit 5x and Annaika by Kanika Saluja.
There’s an exclusive range by Sounak Sen Barat’s House of Three that is co- merchandised with Melissa Shoes from Brazil. Team up the fashion wear with vibrant, light flip flops by Sri Lankan brand Arugam Bay and accessories by Play Clan, Nixon and Skull Kandy. The store also houses accessories by Malaga and Suhani Pittie.
With the design biggies creating a piece exclusively for Evolv, the prices are affordable, bringing designer wear within the reach of the young, aspiring shopper.
WHERE Evolv, second floor, Phoenix Market City, Viman nagar
COST Rs 4,000 for shirts; dresses starts at Rs 6,000