EVOLV

India Today - - SIMPLY PUNE -

In a city used to shop­ping for de­signer wear in sprawl­ing stores, a space in a mall might seem an un­likely lo­ca­tion to pick up Manish Arora and Ro­hit Gandhi cre­ations. But Evolv as­pires to do just that— make high- end de­sign­ers ac­ces­si­ble to the youth. Af­ter its suc­cess in Delhi and Chen­nai, the store by Tina and Atul Malhotra opened in Pune last year and has been wow­ing Pune’s young fash­ion­istas with high- end de­sign­ers cre­at­ing gar­ments that are tar­geted at the young shop­per. The racks boast of top names like Ro­hit Bal, Namrata Jo­shipura, and Ra­jesh Pratap Singh among oth­ers. Com­plete your look with their range of ac­ces­sories from bags and footwear to even head­phones.

Travel guides on Mum­bai and Delhi, neatly packed in eth­nic cloth bags, make the space seem friendly and warm.

The col­lec­tion is youth­ful and In­dia in­spired aimed at ev­ery­one from teenagers to the young- at- heart.

Look for Manish Arora’s quirky col­lec­tion, Ro­hit Gandhi and Rahul Khanna’s cre-

USP De­signer cre­ations made af­ford­able for the young, fash­ion con­scious shop­per

ations and out­fits by Abra­ham and Thakore. Young fash­ion is sym­bol­ised by Not So Se­ri­ous, Ajit 5x and An­naika by Kanika Saluja.

There’s an ex­clu­sive range by Sounak Sen Barat’s House of Three that is co- mer­chan­dised with Melissa Shoes from Brazil. Team up the fash­ion wear with vi­brant, light flip flops by Sri Lankan brand Arugam Bay and ac­ces­sories by Play Clan, Nixon and Skull Kandy. The store also houses ac­ces­sories by Malaga and Suhani Pit­tie.

With the de­sign big­gies cre­at­ing a piece ex­clu­sively for Evolv, the prices are af­ford­able, bring­ing de­signer wear within the reach of the young, as­pir­ing shop­per.

WHERE Evolv, sec­ond floor, Phoenix Mar­ket City, Vi­man na­gar

COST Rs 4,000 for shirts; dresses starts at Rs 6,000

TEL 30950470

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