India Today

HYSTERIA

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USP Popular music, television, gaming and comic figures inspire their line of products

Fancy having Tony Montana from Scarface stare down at you from the wall? Hysteria, which opened this April, stocks merchandis­e from various music bands and television sitcoms. Head to this place for original apparel, accessorie­s and artwork from licensed suppliers in the UK and US. Set up by music lovers Manu Singh and Vineet Sethi, management graduates who quit their “boring” corporate jobs to set up their first store in Bangalore two years ago, this one doesn’t have just rock and roll merchandis­e unlike the maiden store. Popular music, television, gaming and comic figures peep out of every corner of the 500 sq ft store. Look out for Opeth and Led Zepplin tees from original suppliers, Batman bobblehead­s, bags, belts and Ozzy Osborne figurines. A tattoo studio housed in a part of the store completes the experience as you sift through the treasure trove that is Hysteria with the latest rock hits playing on, setting the mood just right.

WHERE Aashiana Park, North Main Road, Koregaon Park

COST Tees at Rs 1200; posters for Rs 2000 and figurines at Rs 1,499

TEL 30588265

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