India Today - - SIMPLY PUNE -

USP Pop­u­lar mu­sic, tele­vi­sion, gam­ing and comic fig­ures in­spire their line of prod­ucts

Fancy hav­ing Tony Mon­tana from Scar­face stare down at you from the wall? Hys­te­ria, which opened this April, stocks mer­chan­dise from var­i­ous mu­sic bands and tele­vi­sion sit­coms. Head to this place for orig­i­nal ap­parel, ac­ces­sories and art­work from li­censed sup­pli­ers in the UK and US. Set up by mu­sic lovers Manu Singh and Vi­neet Sethi, man­age­ment grad­u­ates who quit their “bor­ing” cor­po­rate jobs to set up their first store in Ban­ga­lore two years ago, this one doesn’t have just rock and roll mer­chan­dise un­like the maiden store. Pop­u­lar mu­sic, tele­vi­sion, gam­ing and comic fig­ures peep out of ev­ery cor­ner of the 500 sq ft store. Look out for Opeth and Led Zep­plin tees from orig­i­nal sup­pli­ers, Bat­man bob­ble­heads, bags, belts and Ozzy Os­borne fig­urines. A tat­too stu­dio housed in a part of the store com­pletes the ex­pe­ri­ence as you sift through the trea­sure trove that is Hys­te­ria with the lat­est rock hits play­ing on, set­ting the mood just right.

WHERE Aashi­ana Park, North Main Road, Kore­gaon Park

COST Tees at Rs 1200; posters for Rs 2000 and fig­urines at Rs 1,499

TEL 30588265

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