CEN­TEN­NIAL MAN

ZEGNA’S 100- YEAR- OLD SUC­CESS LIES EN­TWINED IN ITS FAB­RICS. ANNA ZEGNA COM­MENTS ON TRENDS THAT ARE NOT RUN OF THE MILL.

India Today - - LEISURE - ANNA ZEGNA IM­AGE DI­REC­TOR, ERMENEGILDO ZEGNA

AT LAN­I­FI­CIO ZEGNA, WE DE­VELOP AND EN­HANCE THE NAT­U­RAL CHAR­AC­TER­IS­TICS OF THE FI­BRES WE USE, TO CRE­ATE AND DE­SIGN NEW FAB­RICS WITH UNIQUE AND HIGHLY FUNC­TIONAL PROP­ER­TIES THAT EN­SURE BOTH IN­CREASED WEAR­A­BIL­ITY AND COM­FORT.

Ev­ery suc­cess story starts with an idea. A spark of cre­ativ­ity and a vi­sion that takes root and be­gins to grow, fu­elled by pas­sion and de­ter­mi­na­tion. For us, this idea was and still is, grounded in a de­sire to pro­duce the high­est qual­ity fab­rics in the world. Since the early 1900s when my grand­fa­ther Ermenegildo be­gan trav­el­ling the world in search of the no­blest nat­u­ral fi­bres, and built his now fa­mous wool mill in Trivero, Italy, fab­rics have been the corner­stone of our com­pany.

We are known world­wide as one of the most im­por­tant buy­ers of qual­ity nat­u­ral fi­bres and the no­bil­ity of our lux­u­ri­ous fab­rics is based on se­lect­ing the best nat­u­ral fi­bres di­rectly from the coun­tries of ori­gin. The firm is fully ver­ti­cally in­te­grated, from the sourc­ing of fi­bres to the man­u­fac­tur­ing of fab­rics to the tai­lor­ing to the re­tail op­er­a­tions; this en­sures that our brand is not only syn­ony­mous with Ital­ian style, but with con­sis­tent qual­ity, per­for­mance and ser­vice for our cus­tomers.

I re­mem­ber the ex­cite­ment I felt as a child when­ever I would visit our wool mill: the fi­bres be­ing washed, sorted and spun, the size of the dy­ing vats, the de­vo­tion of the crafts­men and most of all, the looms. Grand and mag­nif­i­cent, the looms spun magic, trans­form­ing fi­bres into fab­ric un­der ex­pe­ri­enced hands to cre­ate amaz­ingly soft and splen­did tex­tures. Lan­i­fi­cio Zegna is also home to the re­search lab­o­ra­to­ries within which we de­velop and en­hance the nat­u­ral char­ac­ter­is­tics of the fi­bres we use, to cre­ate and de­sign new fab­rics with unique and highly func­tional prop­er­ties that en­sure in­creased wear­a­bil­ity and com­fort.

Many of these innovations have be­come iconic com­po­nents of the Ermenegildo Zegna of­fer­ing— from the re­fined el­e­gance of Tro­feo 600, our ex­clu­sive fab­ric cre­ated from an in­tri­cate yarn made of su­perfine Aus­tralian wool

blended with first grade silk, or Tro­feo cash­mere, a lux­u­ri­ous mix of Aus­tralian su­perfine wool and pre­mium cash­mere, to the ver­sa­tile el­e­gance of Cashco’s cot­ton and cash­mere blend. These fab­rics, cre­ated ex­clu­sively by the brand are fea­tured in the new Fall/ Win­ter col­lec­tion and form part of the un­par­al­leled col­lec­tion of over 700 fab­rics from which our ex­pert tai­lors cre­ate fully made- tomea­sure ( Su Misura) suits stamped with Zegna’s un­mis­tak­able crafts­man­ship.

Ev­ery sea­son we pro­duce new fab­rics and con­tem­po­rary ver­sions of tra­di­tional ones to keep pace with tastes and trends, and the new Fall/ Win­ter 2012 col­lec­tion is no ex­cep­tion. The rich of­fer fea­tures a con­tem­po­rary re- in­ter­pre­ta­tion of clas­sic English pat­terns in colours in­spired by na­ture such as in the three­piece suits in Tro­feo Cash­mere with mi-

cro and macro check pat­terns or in the parka with its in­no­va­tive re­versible el­e­ments down the jacket in pure cash­mere and mi­crosilk that helps reg­u­late body tem­per­a­ture to keep the wearer dry and com­fort­able in any cli­mate. Sil­hou­ettes are de­fined by straight shoul­dered three- but­ton suits and jack­ets, as well as stream­lined high- cuff trousers, to be worn with snug raglan over­coats. The sporty at­ti­tude is echoed by util­ity touches and the tweed- ef­fect or macro Prince of Wales fab­rics. Shorn of their usual rough­ness, Zegna rein­vents them as sump­tu­ous, bi- colour “Cash­mere Duo”.

All of this helps cre­ate what I like to call the ‘ Zegna style’— an im­pec­ca­ble com­bi­na­tion of aes­thet­ics, ex­cel­lence, qual­ity and tradition that ad­dresses the so­phis­ti­cated and cos­mopoli­tan tastes of the Ermenegildo Zegna man. A man for whom fine Ital­ian crafts­man­ship and ab­so­lute at­ten­tion to de­tail rep­re­sents dis­creet lux­ury and a time­less con­nect to na­ture.

BACK­STAGE MODEL BOARD; ELON­GATED SUIT WITH NAT­U­RAL SHOUL­DERS ( F/ W’ 12) ( RIGHT)

BALES OF FAB­RIC AT THE WARE­HOUSE WAIT­ING TO BE STYLED INTO ZEGNA COL­LEC­TIONS ( BE­LOW); MI­CRO CHECK SUIT ( F/ W’ 12) ( LEFT)

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