India Today - - SPORTS -

De­signer Stella McCart­ney has been one busy woman. How do you give a cre­ative twist to an out­fit that screams util­ity and com­fort? Ly­cra is not the most fetch­ing ma­te­rial to work with, but the de­signer has man­aged to give Team GB a fash­ion head­s­tart at the Games. The Union Jack, re­drawn in two shades of blue, which is the cen­tre­piece of the British team’s of­fi­cial kit, has been dis­ap­proved by many fans for McCart­ney hav­ing largely jet­ti­soned the trade­mark flag- red from her de­sign. She has also cre­ated an Olympic Vil­lagewear col­lec­tion for par­tic­i­pants to wear off the field, and for fans to buy. The red of the Union Jack has been used as trim­ming on many of the 590 in­di­vid­ual ar­ti­cles cre­ated for Team GB by Adi­das. River Is­land has also joined forces with Adi­das to cre­ate a Team GB sports­wear col­lec­tion for both men and women, which is decked in red, white and blue, save for some cropped vests with metal­lic prints; hood­ies with Union Jack mo­tifs; and dresses with lion de­tail­ing. The Union Jack and its colours are pre­dom­i­nant ref­er­ences in the de­sign­er­wear for Team GB, with prices start­ing at £ 16 ( Rs 1,400).

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